Nearest named color: Neon Blue
#3349EF
#3349EF
Nearest named
Neon Blue
Family
Blue
Lightness
50.9%
Chroma
0.246
Hue angle
268.9°
Temperature
Cool
Contrast on white
6.29:1 · AA
Contrast on black
2.95:1 · Fail
Web-safe
#3333FF
CSS oklch()
51% 0.25 269

#3349EF is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #3349EF

Not just a swatch — here's how #3349EF works with other colors. Named schemes with #3349EF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Neon Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Neon Blue.

Coastal Morning Lead · 5 colors

Neon Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Neon Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Neon Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Neon Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Neon Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #3349EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 11/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 54/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 9/100
Very low
Clean and current — no dusty, aged cast.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 95/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 57/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #3349EF

For UI
For branding
For interior
For fashion
People also use #3349EF with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.3:1. Use
Subtle surface Use #DCDFF6 for cards and hover fills. Tint 80
Avoid beside #5D34EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #3349EF at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #3349EF;
  --color-base-rgb: 51 73 239;
  --color-base-oklch: oklch(50.9% 0.246 268.9);
  --color-50: #F0F2FE;
  --color-100: #D8DDFD;
  --color-200: #B4BCF9;
  --color-300: #818EEE;
  --color-400: #5363DF;
  --color-500: #3041C5;
  --color-600: #2C3896;
  --color-700: #252D6A;
  --color-800: #1C2145;
  --color-900: #13162A;
  --color-on-base: #FFFFFF;
}