#340263 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #340263 works with other colors. Named schemes with #340263 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #340263 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #340263 at work across the surfaces designers actually ship.
:root {
--color-base: #340263;
--color-base-rgb: 52 2 99;
--color-base-oklch: oklch(27.5% 0.145 298.6);
--color-50: #F8F0FE;
--color-100: #EBD8FD;
--color-200: #D7B1FC;
--color-300: #BA7AF6;
--color-400: #9C4AE8;
--color-500: #7D26CF;
--color-600: #63259D;
--color-700: #49216E;
--color-800: #311948;
--color-900: #1F122C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F8F0FE',
100: '#EBD8FD',
200: '#D7B1FC',
300: '#BA7AF6',
400: '#9C4AE8',
500: '#7D26CF',
600: '#63259D',
700: '#49216E',
800: '#311948',
900: '#1F122C',
},
}
$base: #340263; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #EBD8FD; $base-200: #D7B1FC; $base-300: #BA7AF6; $base-400: #9C4AE8; $base-500: #7D26CF; $base-600: #63259D; $base-700: #49216E; $base-800: #311948; $base-900: #1F122C; $base-hover: #2A0250; $base-subtle: #C395EE;
{
"color": {
"base": {
"value": "#340263",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#EBD8FD",
"type": "color"
},
"200": {
"value": "#D7B1FC",
"type": "color"
},
"300": {
"value": "#BA7AF6",
"type": "color"
},
"400": {
"value": "#9C4AE8",
"type": "color"
},
"500": {
"value": "#7D26CF",
"type": "color"
},
"600": {
"value": "#63259D",
"type": "color"
},
"700": {
"value": "#49216E",
"type": "color"
},
"800": {
"value": "#311948",
"type": "color"
},
"900": {
"value": "#1F122C",
"type": "color"
}
}
}
}