What color is #340930?

#340930 is a very dark, vivid purple. In RGB it is rgb(52, 9, 48), and in HSL hsl(306, 70%, 12%).

Is #340930 accessible as text?

On white, #340930 has a contrast ratio of 17.10:1 (passes WCAG AA for body text); on black it is 1.23:1 (fails). For text placed on #340930, use white for the best readability.

What is the closest Tailwind color to #340930?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #340930?

#340930 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #09340D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #340930 below.

Is #340930 good for buttons?

#340930 works well for buttons and highlights, but use white text on #340930 — black text only reaches 1.23:1, below the 4.5:1 needed for normal-size labels.

Is #340930 the same as CSS midnightblue?

No — #340930 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#340930 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #340930

Not just a swatch — here's how #340930 works with other colors. Named schemes with #340930 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #340930 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #340930 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #340930 Anchor #141210 Accent #D79A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #340930 Secondary #4B3C49 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #340930 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #340930 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 20/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 43/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #340930

For UI

For branding

For interior

For fashion

People also use #340930 with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.1:1. Use

Subtle surface Use #E9BCE4 for cards and hover fills. Tint 80

Avoid beside #340921 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #340930 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #340930;
  --color-base-rgb: 52 9 48;
  --color-base-oklch: oklch(23.6% 0.086 332.0);
  --color-50: #FDF1FC;
  --color-100: #FADBF7;
  --color-200: #F3BAED;
  --color-300: #E58ADC;
  --color-400: #D35FC7;
  --color-500: #B83DAC;
  --color-600: #8C3584;
  --color-700: #642B5E;
  --color-800: #41203E;
  --color-900: #281526;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF1FC',
    100: '#FADBF7',
    200: '#F3BAED',
    300: '#E58ADC',
    400: '#D35FC7',
    500: '#B83DAC',
    600: '#8C3584',
    700: '#642B5E',
    800: '#41203E',
    900: '#281526',
  },
}

$base: #340930;
$base-ink: #FFFFFF;
$base-50: #FDF1FC;
$base-100: #FADBF7;
$base-200: #F3BAED;
$base-300: #E58ADC;
$base-400: #D35FC7;
$base-500: #B83DAC;
$base-600: #8C3584;
$base-700: #642B5E;
$base-800: #41203E;
$base-900: #281526;
$base-hover: #2A0726;
$base-subtle: #DF98D8;

{
    "color": {
        "base": {
            "value": "#340930",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FC",
                "type": "color"
            },
            "100": {
                "value": "#FADBF7",
                "type": "color"
            },
            "200": {
                "value": "#F3BAED",
                "type": "color"
            },
            "300": {
                "value": "#E58ADC",
                "type": "color"
            },
            "400": {
                "value": "#D35FC7",
                "type": "color"
            },
            "500": {
                "value": "#B83DAC",
                "type": "color"
            },
            "600": {
                "value": "#8C3584",
                "type": "color"
            },
            "700": {
                "value": "#642B5E",
                "type": "color"
            },
            "800": {
                "value": "#41203E",
                "type": "color"
            },
            "900": {
                "value": "#281526",
                "type": "color"
            }
        }
    }
}