What color is #340C48?

#340C48 is a very dark, vivid purple. In RGB it is rgb(52, 12, 72), and in HSL hsl(280, 71%, 16%).

Is #340C48 accessible as text?

On white, #340C48 has a contrast ratio of 16.25:1 (passes WCAG AA for body text); on black it is 1.29:1 (fails). For text placed on #340C48, use white for the best readability.

What is the closest Tailwind color to #340C48?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #340C48?

#340C48 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1F460C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #340C48 below.

Is #340C48 good for buttons?

#340C48 works well for buttons and highlights, but use white text on #340C48 — black text only reaches 1.29:1, below the 4.5:1 needed for normal-size labels.

Is #340C48 the same as CSS midnightblue?

No — #340C48 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#340C48 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #340C48

Not just a swatch — here's how #340C48 works with other colors. Named schemes with #340C48 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #340C48 Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #340C48 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #170017

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #340C48 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #340C48 Secondary #7E4630 Surface #EDD8C1 Accent #355249 Anchor #592235

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #340C48 Secondary #4E4256 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #340C48 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 27/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 36/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #340C48

For UI

For branding

For interior

For fashion

People also use #340C48 with

Midnight Blue Deep Purple British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.3:1. Use

Subtle surface Use #DBBEEA for cards and hover fills. Tint 80

Avoid beside #460C46 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #340C48 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #340C48;
  --color-base-rgb: 52 12 72;
  --color-base-oklch: oklch(25.8% 0.107 311.5);
  --color-50: #F9F1FD;
  --color-100: #F0DBFA;
  --color-200: #E0B9F3;
  --color-300: #C78AE5;
  --color-400: #AD5ED4;
  --color-500: #8F3CB9;
  --color-600: #70358D;
  --color-700: #512B64;
  --color-800: #361F42;
  --color-900: #221528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F9F1FD',
    100: '#F0DBFA',
    200: '#E0B9F3',
    300: '#C78AE5',
    400: '#AD5ED4',
    500: '#8F3CB9',
    600: '#70358D',
    700: '#512B64',
    800: '#361F42',
    900: '#221528',
  },
}

$base: #340C48;
$base-ink: #FFFFFF;
$base-50: #F9F1FD;
$base-100: #F0DBFA;
$base-200: #E0B9F3;
$base-300: #C78AE5;
$base-400: #AD5ED4;
$base-500: #8F3CB9;
$base-600: #70358D;
$base-700: #512B64;
$base-800: #361F42;
$base-900: #221528;
$base-hover: #280938;
$base-subtle: #CA9CE1;

{
    "color": {
        "base": {
            "value": "#340C48",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F1FD",
                "type": "color"
            },
            "100": {
                "value": "#F0DBFA",
                "type": "color"
            },
            "200": {
                "value": "#E0B9F3",
                "type": "color"
            },
            "300": {
                "value": "#C78AE5",
                "type": "color"
            },
            "400": {
                "value": "#AD5ED4",
                "type": "color"
            },
            "500": {
                "value": "#8F3CB9",
                "type": "color"
            },
            "600": {
                "value": "#70358D",
                "type": "color"
            },
            "700": {
                "value": "#512B64",
                "type": "color"
            },
            "800": {
                "value": "#361F42",
                "type": "color"
            },
            "900": {
                "value": "#221528",
                "type": "color"
            }
        }
    }
}