Nearest named color: Indigo
#340F7A
#340F7A
Nearest named
Indigo
Family
Purple
Lightness
31.1%
Chroma
0.160
Hue angle
288.7°
Temperature
Cool
Contrast on white
14.04:1 · AAA
Contrast on black
1.32:1 · Fail
Web-safe
#330066
CSS oklch()
31% 0.16 289

#340F7A is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #340F7A

Not just a swatch — here's how #340F7A works with other colors. Named schemes with #340F7A in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #340F7A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 25/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 72/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 70/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 62/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 43/100
Moderate
Workable accent with care around contrast.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #340F7A

For UI
For branding
For interior
For fashion
People also use #340F7A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.0:1. Use
Subtle surface Use #D3C5EF for cards and hover fills. Tint 80
Avoid beside #590F7B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #340F7A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #340F7A;
  --color-base-rgb: 52 15 122;
  --color-base-oklch: oklch(31.1% 0.160 288.7);
  --color-50: #F5F1FE;
  --color-100: #E6DAFB;
  --color-200: #CDB6F6;
  --color-300: #A885EA;
  --color-400: #8658DA;
  --color-500: #6636BF;
  --color-600: #523091;
  --color-700: #3E2867;
  --color-800: #2B1E43;
  --color-900: #1B1429;
  --color-on-base: #FFFFFF;
}