#340F99 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #340F99 works with other colors. Named schemes with #340F99 in its natural role, and a note on why the supporting colors balance it.
Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.
Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.
Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Zaffre glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #340F99 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #340F99 at work across the surfaces designers actually ship.
:root {
--color-base: #340F99;
--color-base-rgb: 52 15 153;
--color-base-oklch: oklch(34.7% 0.195 281.5);
--color-50: #F4F0FE;
--color-100: #E2D9FC;
--color-200: #C7B5F8;
--color-300: #9F83ED;
--color-400: #7955DD;
--color-500: #5932C3;
--color-600: #492E94;
--color-700: #382669;
--color-800: #271D44;
--color-900: #19142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
zaffre: {
50: '#F4F0FE',
100: '#E2D9FC',
200: '#C7B5F8',
300: '#9F83ED',
400: '#7955DD',
500: '#5932C3',
600: '#492E94',
700: '#382669',
800: '#271D44',
900: '#19142A',
},
}
$base: #340F99; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E2D9FC; $base-200: #C7B5F8; $base-300: #9F83ED; $base-400: #7955DD; $base-500: #5932C3; $base-600: #492E94; $base-700: #382669; $base-800: #271D44; $base-900: #19142A; $base-hover: #2A0C7B; $base-subtle: #BDACEC;
{
"color": {
"base": {
"value": "#340F99",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E2D9FC",
"type": "color"
},
"200": {
"value": "#C7B5F8",
"type": "color"
},
"300": {
"value": "#9F83ED",
"type": "color"
},
"400": {
"value": "#7955DD",
"type": "color"
},
"500": {
"value": "#5932C3",
"type": "color"
},
"600": {
"value": "#492E94",
"type": "color"
},
"700": {
"value": "#382669",
"type": "color"
},
"800": {
"value": "#271D44",
"type": "color"
},
"900": {
"value": "#19142A",
"type": "color"
}
}
}
}