Nearest named color: Cobalt Blue
#343BB4
#343BB4
Nearest named
Cobalt Blue
Family
Blue
Lightness
43.1%
Chroma
0.188
Hue angle
272.9°
Temperature
Cool
Contrast on white
8.64:1 · AAA
Contrast on black
2.15:1 · Fail
Web-safe
#3333CC
CSS oklch()
43% 0.19 273

#343BB4 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #343BB4

Not just a swatch — here's how #343BB4 works with other colors. Named schemes with #343BB4 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Cobalt Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cobalt Blue.

Coastal Morning Lead · 5 colors

Cobalt Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Cobalt Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cobalt Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cobalt Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Cobalt Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #343BB4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 29/100
Low
Firm and assertive — carries weight and contrast.
Depth 60/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 25/100
Low
A faint retro warmth without tipping into sepia.
Luxury 58/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 72/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 77/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 12/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 69/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #343BB4

For UI
For branding
For interior
For fashion
People also use #343BB4 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.6:1. Use
Subtle surface Use #D8D9EE for cards and hover fills. Tint 80
Avoid beside #5734B2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #343BB4 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #343BB4;
  --color-base-rgb: 52 59 180;
  --color-base-oklch: oklch(43.1% 0.188 272.9);
  --color-50: #F3F3FC;
  --color-100: #DFE0F6;
  --color-200: #C0C2ED;
  --color-300: #9498DB;
  --color-400: #6B70C7;
  --color-500: #4A4FAB;
  --color-600: #3F4283;
  --color-700: #31335E;
  --color-800: #23253E;
  --color-900: #171826;
  --color-on-base: #FFFFFF;
}