What color is #35010D?

#35010D is a very dark, vivid rose. In RGB it is rgb(53, 1, 13), and in HSL hsl(346, 96%, 11%).

Is #35010D accessible as text?

On white, #35010D has a contrast ratio of 18.08:1 (passes WCAG AA for body text); on black it is 1.16:1 (fails). For text placed on #35010D, use white for the best readability.

What is the closest Tailwind color to #35010D?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #35010D?

#35010D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01372A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #35010D below.

Is #35010D good for buttons?

#35010D works well for buttons and highlights, but use white text on #35010D — black text only reaches 1.16:1, below the 4.5:1 needed for normal-size labels.

Is #35010D the same as CSS maroon?

No — #35010D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#35010D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #35010D

Not just a swatch — here's how #35010D works with other colors. Named schemes with #35010D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #35010D Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #35010D Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #35010D Surface #E4CDA8 Secondary #B27859 Accent #99966C Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #35010D Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #35010D Secondary #493536 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #35010D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 56/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 32/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 15/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 46/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #35010D

For UI

For branding

For interior

For fashion

People also use #35010D with

Tyrian Purple Oxblood Sacramento Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.1:1. Use

Subtle surface Use #F1B2C1 for cards and hover fills. Tint 80

Avoid beside #370701 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #35010D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #35010D;
  --color-base-rgb: 53 1 13;
  --color-base-oklch: oklch(21.1% 0.082 13.5);
  --color-50: #FEF0F4;
  --color-100: #FDD8E1;
  --color-200: #FCB1C2;
  --color-300: #F67A97;
  --color-400: #E84A6F;
  --color-500: #CF264D;
  --color-600: #9D2541;
  --color-700: #6E2133;
  --color-800: #481924;
  --color-900: #2C1218;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F4',
    100: '#FDD8E1',
    200: '#FCB1C2',
    300: '#F67A97',
    400: '#E84A6F',
    500: '#CF264D',
    600: '#9D2541',
    700: '#6E2133',
    800: '#481924',
    900: '#2C1218',
  },
}

$base: #35010D;
$base-ink: #FFFFFF;
$base-50: #FEF0F4;
$base-100: #FDD8E1;
$base-200: #FCB1C2;
$base-300: #F67A97;
$base-400: #E84A6F;
$base-500: #CF264D;
$base-600: #9D2541;
$base-700: #6E2133;
$base-800: #481924;
$base-900: #2C1218;
$base-hover: #2C010B;
$base-subtle: #ED89A0;

{
    "color": {
        "base": {
            "value": "#35010D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F4",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E1",
                "type": "color"
            },
            "200": {
                "value": "#FCB1C2",
                "type": "color"
            },
            "300": {
                "value": "#F67A97",
                "type": "color"
            },
            "400": {
                "value": "#E84A6F",
                "type": "color"
            },
            "500": {
                "value": "#CF264D",
                "type": "color"
            },
            "600": {
                "value": "#9D2541",
                "type": "color"
            },
            "700": {
                "value": "#6E2133",
                "type": "color"
            },
            "800": {
                "value": "#481924",
                "type": "color"
            },
            "900": {
                "value": "#2C1218",
                "type": "color"
            }
        }
    }
}

Palettes built on #35010D

Color Lab

Pairs with #35010D

UI roles & guardrails

In real applications

Scales

Every model

Export