#352C76 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #352C76 works with other colors. Named schemes with #352C76 in its natural role, and a note on why the supporting colors balance it.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #352C76 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #352C76 at work across the surfaces designers actually ship.
:root {
--color-base: #352C76;
--color-base-rgb: 53 44 118;
--color-base-oklch: oklch(34.9% 0.122 283.6);
--color-50: #F4F3FB;
--color-100: #E3E1F5;
--color-200: #C8C4E9;
--color-300: #A19AD5;
--color-400: #7C73BF;
--color-500: #5B52A3;
--color-600: #4B447E;
--color-700: #39355A;
--color-800: #28253C;
--color-900: #1A1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F4F3FB',
100: '#E3E1F5',
200: '#C8C4E9',
300: '#A19AD5',
400: '#7C73BF',
500: '#5B52A3',
600: '#4B447E',
700: '#39355A',
800: '#28253C',
900: '#1A1825',
},
}
$base: #352C76; $base-ink: #FFFFFF; $base-50: #F4F3FB; $base-100: #E3E1F5; $base-200: #C8C4E9; $base-300: #A19AD5; $base-400: #7C73BF; $base-500: #5B52A3; $base-600: #4B447E; $base-700: #39355A; $base-800: #28253C; $base-900: #1A1825; $base-hover: #2A235F; $base-subtle: #BDB9DD;
{
"color": {
"base": {
"value": "#352C76",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F3FB",
"type": "color"
},
"100": {
"value": "#E3E1F5",
"type": "color"
},
"200": {
"value": "#C8C4E9",
"type": "color"
},
"300": {
"value": "#A19AD5",
"type": "color"
},
"400": {
"value": "#7C73BF",
"type": "color"
},
"500": {
"value": "#5B52A3",
"type": "color"
},
"600": {
"value": "#4B447E",
"type": "color"
},
"700": {
"value": "#39355A",
"type": "color"
},
"800": {
"value": "#28253C",
"type": "color"
},
"900": {
"value": "#1A1825",
"type": "color"
}
}
}
}