What color is #352FE0?

#352FE0 is a medium, vivid blue. In RGB it is rgb(53, 47, 224), and in HSL hsl(242, 74%, 53%).

Is #352FE0 accessible as text?

On white, #352FE0 has a contrast ratio of 7.97:1 (passes WCAG AA for body text); on black it is 2.63:1 (fails). For text placed on #352FE0, use white for the best readability.

What is the closest Tailwind color to #352FE0?

The nearest Tailwind CSS token is indigo-700 (#432DD7).

What colors go well with #352FE0?

#352FE0 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DAE02E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #352FE0 below.

Is #352FE0 good for buttons?

#352FE0 works well for buttons and highlights, but use white text on #352FE0 — black text only reaches 2.63:1, below the 4.5:1 needed for normal-size labels.

Is #352FE0 the same as CSS blue?

No — #352FE0 is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#352FE0 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #352FE0

Not just a swatch — here's how #352FE0 works with other colors. Named schemes with #352FE0 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #352FE0 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #5164FD

Ultramarine is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultramarine.

Coastal Morning Lead · 5 colors

Lead #352FE0 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Ultramarine opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #352FE0 Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Ultramarine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #352FE0 Secondary #6E7DB5 Support #9D8F88 Ink #18140F

Ultramarine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultramarine carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #352FE0 Secondary #E86A73 Accent #F6924F Anchor #573B58 Surface #F7E7D7

Ultramarine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #352FE0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 7/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 97/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 56/100

Moderate

Workable accent with care around contrast.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 58/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #352FE0

For UI

For branding

For interior

For fashion

People also use #352FE0 with

Carolina Blue Blue Violet Pear Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #DBDAF4 for cards and hover fills. Tint 80

Avoid beside #6F2EE0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #352FE0 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #352FE0;
  --color-base-rgb: 53 47 224;
  --color-base-oklch: oklch(46.0% 0.252 272.0);
  --color-50: #F2F1FE;
  --color-100: #DCDBFB;
  --color-200: #BAB8F4;
  --color-300: #8B88E7;
  --color-400: #605CD6;
  --color-500: #3E39BC;
  --color-600: #36338F;
  --color-700: #2C2A65;
  --color-800: #201F42;
  --color-900: #151529;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultramarine: {
    50: '#F2F1FE',
    100: '#DCDBFB',
    200: '#BAB8F4',
    300: '#8B88E7',
    400: '#605CD6',
    500: '#3E39BC',
    600: '#36338F',
    700: '#2C2A65',
    800: '#201F42',
    900: '#151529',
  },
}

$base: #352FE0;
$base-ink: #FFFFFF;
$base-50: #F2F1FE;
$base-100: #DCDBFB;
$base-200: #BAB8F4;
$base-300: #8B88E7;
$base-400: #605CD6;
$base-500: #3E39BC;
$base-600: #36338F;
$base-700: #2C2A65;
$base-800: #201F42;
$base-900: #151529;
$base-hover: #211CBC;
$base-subtle: #C8C7EF;

{
    "color": {
        "base": {
            "value": "#352FE0",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F1FE",
                "type": "color"
            },
            "100": {
                "value": "#DCDBFB",
                "type": "color"
            },
            "200": {
                "value": "#BAB8F4",
                "type": "color"
            },
            "300": {
                "value": "#8B88E7",
                "type": "color"
            },
            "400": {
                "value": "#605CD6",
                "type": "color"
            },
            "500": {
                "value": "#3E39BC",
                "type": "color"
            },
            "600": {
                "value": "#36338F",
                "type": "color"
            },
            "700": {
                "value": "#2C2A65",
                "type": "color"
            },
            "800": {
                "value": "#201F42",
                "type": "color"
            },
            "900": {
                "value": "#151529",
                "type": "color"
            }
        }
    }
}

Palettes built on #352FE0

Color Lab

Pairs with #352FE0

UI roles & guardrails

In real applications

Scales

Every model

Export