What color is #353BDE?

#353BDE is a medium, vivid blue. In RGB it is rgb(53, 59, 222), and in HSL hsl(238, 72%, 54%).

Is #353BDE accessible as text?

On white, #353BDE has a contrast ratio of 7.42:1 (passes WCAG AA for body text); on black it is 2.83:1 (fails). For text placed on #353BDE, use white for the best readability.

What is the closest Tailwind color to #353BDE?

The nearest Tailwind CSS token is indigo-700 (#432DD7).

What colors go well with #353BDE?

#353BDE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DED935. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #353BDE below.

Is #353BDE good for buttons?

#353BDE works well for buttons and highlights, but use white text on #353BDE — black text only reaches 2.83:1, below the 4.5:1 needed for normal-size labels.

Is #353BDE the same as CSS blue?

No — #353BDE is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#353BDE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #353BDE

Not just a swatch — here's how #353BDE works with other colors. Named schemes with #353BDE in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #353BDE Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #536BFB

Han Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Han Purple.

Coastal Morning Lead · 5 colors

Lead #353BDE Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Han Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #353BDE Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Han Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #353BDE Secondary #7181B7 Support #9D8F88 Ink #18140F

Han Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Han Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #353BDE Secondary #E86A73 Accent #F6924F Anchor #573B58 Surface #F7E7D7

Han Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #353BDE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 11/100

Very low

Clean and current — no dusty, aged cast.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 92/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 60/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #353BDE

For UI

For branding

For interior

For fashion

People also use #353BDE with

Picton Blue Blue Violet Citrine Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.4:1. Use

Subtle surface Use #DBDCF4 for cards and hover fills. Tint 80

Avoid beside #6835DE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #353BDE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #353BDE;
  --color-base-rgb: 53 59 222;
  --color-base-oklch: oklch(47.3% 0.239 271.2);
  --color-50: #F1F2FD;
  --color-100: #DBDCFA;
  --color-200: #B9BBF3;
  --color-300: #898CE6;
  --color-400: #5D61D5;
  --color-500: #3B3FBA;
  --color-600: #34378E;
  --color-700: #2A2C64;
  --color-800: #1F2042;
  --color-900: #151628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  han-purple: {
    50: '#F1F2FD',
    100: '#DBDCFA',
    200: '#B9BBF3',
    300: '#898CE6',
    400: '#5D61D5',
    500: '#3B3FBA',
    600: '#34378E',
    700: '#2A2C64',
    800: '#1F2042',
    900: '#151628',
  },
}

$base: #353BDE;
$base-ink: #FFFFFF;
$base-50: #F1F2FD;
$base-100: #DBDCFA;
$base-200: #B9BBF3;
$base-300: #898CE6;
$base-400: #5D61D5;
$base-500: #3B3FBA;
$base-600: #34378E;
$base-700: #2A2C64;
$base-800: #1F2042;
$base-900: #151628;
$base-hover: #1F24BD;
$base-subtle: #C9CAEF;

{
    "color": {
        "base": {
            "value": "#353BDE",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F2FD",
                "type": "color"
            },
            "100": {
                "value": "#DBDCFA",
                "type": "color"
            },
            "200": {
                "value": "#B9BBF3",
                "type": "color"
            },
            "300": {
                "value": "#898CE6",
                "type": "color"
            },
            "400": {
                "value": "#5D61D5",
                "type": "color"
            },
            "500": {
                "value": "#3B3FBA",
                "type": "color"
            },
            "600": {
                "value": "#34378E",
                "type": "color"
            },
            "700": {
                "value": "#2A2C64",
                "type": "color"
            },
            "800": {
                "value": "#1F2042",
                "type": "color"
            },
            "900": {
                "value": "#151628",
                "type": "color"
            }
        }
    }
}

Palettes built on #353BDE

Color Lab

Pairs with #353BDE

UI roles & guardrails

In real applications

Scales

Every model

Export