Nearest named color: Indigo
#360573
#360573
Nearest named
Indigo
Family
Purple
Lightness
29.8%
Chroma
0.159
Hue angle
293.4°
Temperature
Cool
Contrast on white
14.73:1 · AAA
Contrast on black
1.26:1 · Fail
Web-safe
#330066
CSS oklch()
30% 0.16 293

#360573 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #360573

Not just a swatch — here's how #360573 works with other colors. Named schemes with #360573 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #360573 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 29/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 23/100
Low
Firm and assertive — carries weight and contrast.
Depth 73/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 71/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 62/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 39/100
Low
Workable accent with care around contrast.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #360573

For UI
For branding
For interior
For fashion
People also use #360573 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.7:1. Use
Subtle surface Use #D6BFF2 for cards and hover fills. Tint 80
Avoid beside #5D0576 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #360573 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #360573;
  --color-base-rgb: 54 5 115;
  --color-base-oklch: oklch(29.8% 0.159 293.4);
  --color-50: #F7F0FE;
  --color-100: #E9D8FD;
  --color-200: #D2B1FC;
  --color-300: #B27CF3;
  --color-400: #914DE5;
  --color-500: #7229CB;
  --color-600: #5B289A;
  --color-700: #44226D;
  --color-800: #2E1A47;
  --color-900: #1D122B;
  --color-on-base: #FFFFFF;
}