What color is #360727?

#360727 is a very dark, vivid magenta. In RGB it is rgb(54, 7, 39), and in HSL hsl(319, 77%, 12%).

Is #360727 accessible as text?

On white, #360727 has a contrast ratio of 17.26:1 (passes WCAG AA for body text); on black it is 1.22:1 (fails). For text placed on #360727, use white for the best readability.

What is the closest Tailwind color to #360727?

The nearest Tailwind CSS token is rose-950 (#4D0218).

What colors go well with #360727?

#360727 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #073616. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #360727 below.

Is #360727 good for buttons?

#360727 works well for buttons and highlights, but use white text on #360727 — black text only reaches 1.22:1, below the 4.5:1 needed for normal-size labels.

Is #360727 the same as CSS midnightblue?

No — #360727 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#360727 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #360727

Not just a swatch — here's how #360727 works with other colors. Named schemes with #360727 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #360727 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #360727 Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #360727 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCADA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #360727 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #360727 Secondary #4C3A44 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #360727 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 32/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 19/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #360727

For UI

For branding

For interior

For fashion

People also use #360727 with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.3:1. Use

Subtle surface Use #EBB9DB for cards and hover fills. Tint 80

Avoid beside #360718 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #360727 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #360727;
  --color-base-rgb: 54 7 39;
  --color-base-oklch: oklch(23.2% 0.084 343.8);
  --color-50: #FEF1FA;
  --color-100: #FBDAF1;
  --color-200: #F5B7E2;
  --color-300: #E986CA;
  --color-400: #D959B0;
  --color-500: #BE3793;
  --color-600: #913172;
  --color-700: #662853;
  --color-800: #431E37;
  --color-900: #291422;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FA',
    100: '#FBDAF1',
    200: '#F5B7E2',
    300: '#E986CA',
    400: '#D959B0',
    500: '#BE3793',
    600: '#913172',
    700: '#662853',
    800: '#431E37',
    900: '#291422',
  },
}

$base: #360727;
$base-ink: #FFFFFF;
$base-50: #FEF1FA;
$base-100: #FBDAF1;
$base-200: #F5B7E2;
$base-300: #E986CA;
$base-400: #D959B0;
$base-500: #BE3793;
$base-600: #913172;
$base-700: #662853;
$base-800: #431E37;
$base-900: #291422;
$base-hover: #2B061F;
$base-subtle: #E394CA;

{
    "color": {
        "base": {
            "value": "#360727",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF1",
                "type": "color"
            },
            "200": {
                "value": "#F5B7E2",
                "type": "color"
            },
            "300": {
                "value": "#E986CA",
                "type": "color"
            },
            "400": {
                "value": "#D959B0",
                "type": "color"
            },
            "500": {
                "value": "#BE3793",
                "type": "color"
            },
            "600": {
                "value": "#913172",
                "type": "color"
            },
            "700": {
                "value": "#662853",
                "type": "color"
            },
            "800": {
                "value": "#431E37",
                "type": "color"
            },
            "900": {
                "value": "#291422",
                "type": "color"
            }
        }
    }
}