What color is #360773?

#360773 is a dark, vivid violet. In RGB it is rgb(54, 7, 115), and in HSL hsl(266, 89%, 24%).

Is #360773 accessible as text?

On white, #360773 has a contrast ratio of 14.64:1 (passes WCAG AA for body text); on black it is 1.43:1 (fails). For text placed on #360773, use white for the best readability.

What is the closest Tailwind color to #360773?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #360773?

#360773 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #447407. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #360773 below.

Is #360773 good for buttons?

#360773 works well for buttons and highlights, but use white text on #360773 — black text only reaches 1.43:1, below the 4.5:1 needed for normal-size labels.

Is #360773 the same as CSS indigo?

No — #360773 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#360773 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #360773

Not just a swatch — here's how #360773 works with other colors. Named schemes with #360773 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #360773 Anchor #141210 Accent #DA9856 Secondary #292732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #360773 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #210034

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #360773 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #360773 Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #360773 Secondary #534D6E Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #360773 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 29/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 71/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 61/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 39/100

Low

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #360773

For UI

For branding

For interior

For fashion

People also use #360773 with

Zaffre Purple Dark Olive Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.6:1. Use

Subtle surface Use #D5BFF1 for cards and hover fills. Tint 80

Avoid beside #5A0774 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #360773 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #360773;
  --color-base-rgb: 54 7 115;
  --color-base-oklch: oklch(30.0% 0.158 293.2);
  --color-50: #F6F0FE;
  --color-100: #E8D8FD;
  --color-200: #D1B2FA;
  --color-300: #B07EF1;
  --color-400: #8F4FE3;
  --color-500: #702CC9;
  --color-600: #5A2A98;
  --color-700: #43236B;
  --color-800: #2E1B46;
  --color-900: #1D132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F6F0FE',
    100: '#E8D8FD',
    200: '#D1B2FA',
    300: '#B07EF1',
    400: '#8F4FE3',
    500: '#702CC9',
    600: '#5A2A98',
    700: '#43236B',
    800: '#2E1B46',
    900: '#1D132B',
  },
}

$base: #360773;
$base-ink: #FFFFFF;
$base-50: #F6F0FE;
$base-100: #E8D8FD;
$base-200: #D1B2FA;
$base-300: #B07EF1;
$base-400: #8F4FE3;
$base-500: #702CC9;
$base-600: #5A2A98;
$base-700: #43236B;
$base-800: #2E1B46;
$base-900: #1D132B;
$base-hover: #2B055D;
$base-subtle: #C09EEC;

{
    "color": {
        "base": {
            "value": "#360773",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E8D8FD",
                "type": "color"
            },
            "200": {
                "value": "#D1B2FA",
                "type": "color"
            },
            "300": {
                "value": "#B07EF1",
                "type": "color"
            },
            "400": {
                "value": "#8F4FE3",
                "type": "color"
            },
            "500": {
                "value": "#702CC9",
                "type": "color"
            },
            "600": {
                "value": "#5A2A98",
                "type": "color"
            },
            "700": {
                "value": "#43236B",
                "type": "color"
            },
            "800": {
                "value": "#2E1B46",
                "type": "color"
            },
            "900": {
                "value": "#1D132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #360773

Color Lab

Pairs with #360773

UI roles & guardrails

In real applications

Scales

Every model

Export