What color is #370010?

#370010 is a very dark, vivid rose. In RGB it is rgb(55, 0, 16), and in HSL hsl(343, 100%, 11%).

Is #370010 accessible as text?

On white, #370010 has a contrast ratio of 17.95:1 (passes WCAG AA for body text); on black it is 1.17:1 (fails). For text placed on #370010, use white for the best readability.

What is the closest Tailwind color to #370010?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #370010?

#370010 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #003828. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #370010 below.

Is #370010 good for buttons?

#370010 works well for buttons and highlights, but use white text on #370010 — black text only reaches 1.17:1, below the 4.5:1 needed for normal-size labels.

Is #370010 the same as CSS maroon?

No — #370010 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#370010 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #370010

Not just a swatch — here's how #370010 works with other colors. Named schemes with #370010 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #370010 Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #370010 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #370010 Surface #E4CDA8 Secondary #B2785A Accent #9A966C Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #370010 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #370010 Secondary #4A3538 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #370010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 50/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 16/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 45/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #370010

For UI

For branding

For interior

For fashion

People also use #370010 with

Tyrian Purple Oxblood Sacramento Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.9:1. Use

Subtle surface Use #F2B1C3 for cards and hover fills. Tint 80

Avoid beside #380300 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #370010 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

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Brand

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Studio

Poster

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Packaging

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250 ml

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Export

:root {
  --color-base: #370010;
  --color-base-rgb: 55 0 16;
  --color-base-oklch: oklch(21.5% 0.086 10.2);
  --color-50: #FEF0F4;
  --color-100: #FDD8E2;
  --color-200: #FCB1C6;
  --color-300: #F8779C;
  --color-400: #EC4675;
  --color-500: #D22254;
  --color-600: #9F2346;
  --color-700: #701F36;
  --color-800: #481826;
  --color-900: #2C1119;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F4',
    100: '#FDD8E2',
    200: '#FCB1C6',
    300: '#F8779C',
    400: '#EC4675',
    500: '#D22254',
    600: '#9F2346',
    700: '#701F36',
    800: '#481826',
    900: '#2C1119',
  },
}

$base: #370010;
$base-ink: #FFFFFF;
$base-50: #FEF0F4;
$base-100: #FDD8E2;
$base-200: #FCB1C6;
$base-300: #F8779C;
$base-400: #EC4675;
$base-500: #D22254;
$base-600: #9F2346;
$base-700: #701F36;
$base-800: #481826;
$base-900: #2C1119;
$base-hover: #2D000D;
$base-subtle: #EF87A4;

{
    "color": {
        "base": {
            "value": "#370010",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F4",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E2",
                "type": "color"
            },
            "200": {
                "value": "#FCB1C6",
                "type": "color"
            },
            "300": {
                "value": "#F8779C",
                "type": "color"
            },
            "400": {
                "value": "#EC4675",
                "type": "color"
            },
            "500": {
                "value": "#D22254",
                "type": "color"
            },
            "600": {
                "value": "#9F2346",
                "type": "color"
            },
            "700": {
                "value": "#701F36",
                "type": "color"
            },
            "800": {
                "value": "#481826",
                "type": "color"
            },
            "900": {
                "value": "#2C1119",
                "type": "color"
            }
        }
    }
}

Palettes built on #370010

Color Lab

Pairs with #370010

UI roles & guardrails

In real applications

Scales

Every model

Export