What color is #37014F?

#37014F is a very dark, vivid purple. In RGB it is rgb(55, 1, 79), and in HSL hsl(282, 98%, 16%).

Is #37014F accessible as text?

On white, #37014F has a contrast ratio of 16.41:1 (passes WCAG AA for body text); on black it is 1.28:1 (fails). For text placed on #37014F, use white for the best readability.

What is the closest Tailwind color to #37014F?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #37014F?

#37014F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #195101. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #37014F below.

Is #37014F good for buttons?

#37014F works well for buttons and highlights, but use white text on #37014F — black text only reaches 1.28:1, below the 4.5:1 needed for normal-size labels.

Is #37014F the same as CSS midnightblue?

No — #37014F is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#37014F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #37014F

Not just a swatch — here's how #37014F works with other colors. Named schemes with #37014F in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #37014F Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #37014F Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #1A001A

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Coastal Morning Lead · 5 colors

Lead #37014F Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #37014F Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #37014F Secondary #4F4059 Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #37014F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 28/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #37014F

For UI

For branding

For interior

For fashion

People also use #37014F with

Navy Blue Tyrian Purple British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.4:1. Use

Subtle surface Use #E0B6F2 for cards and hover fills. Tint 80

Avoid beside #51014E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #37014F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #37014F;
  --color-base-rgb: 55 1 79;
  --color-base-oklch: oklch(25.8% 0.128 311.3);
  --color-50: #FAF0FE;
  --color-100: #F2D8FD;
  --color-200: #E5B1FC;
  --color-300: #D178F7;
  --color-400: #B948EA;
  --color-500: #9D24D1;
  --color-600: #79249E;
  --color-700: #57206F;
  --color-800: #3A1948;
  --color-900: #24112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FAF0FE',
    100: '#F2D8FD',
    200: '#E5B1FC',
    300: '#D178F7',
    400: '#B948EA',
    500: '#9D24D1',
    600: '#79249E',
    700: '#57206F',
    800: '#3A1948',
    900: '#24112C',
  },
}

$base: #37014F;
$base-ink: #FFFFFF;
$base-50: #FAF0FE;
$base-100: #F2D8FD;
$base-200: #E5B1FC;
$base-300: #D178F7;
$base-400: #B948EA;
$base-500: #9D24D1;
$base-600: #79249E;
$base-700: #57206F;
$base-800: #3A1948;
$base-900: #24112C;
$base-hover: #2D0141;
$base-subtle: #D28FEF;

{
    "color": {
        "base": {
            "value": "#37014F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F2D8FD",
                "type": "color"
            },
            "200": {
                "value": "#E5B1FC",
                "type": "color"
            },
            "300": {
                "value": "#D178F7",
                "type": "color"
            },
            "400": {
                "value": "#B948EA",
                "type": "color"
            },
            "500": {
                "value": "#9D24D1",
                "type": "color"
            },
            "600": {
                "value": "#79249E",
                "type": "color"
            },
            "700": {
                "value": "#57206F",
                "type": "color"
            },
            "800": {
                "value": "#3A1948",
                "type": "color"
            },
            "900": {
                "value": "#24112C",
                "type": "color"
            }
        }
    }
}