What color is #37069A?

#37069A is a dark, vivid violet. In RGB it is rgb(55, 6, 154), and in HSL hsl(260, 93%, 31%).

Is #37069A accessible as text?

On white, #37069A has a contrast ratio of 12.69:1 (passes WCAG AA for body text); on black it is 1.66:1 (fails). For text placed on #37069A, use white for the best readability.

What is the closest Tailwind color to #37069A?

The nearest Tailwind CSS token is violet-900 (#4D179A).

What colors go well with #37069A?

#37069A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #689906. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #37069A below.

Is #37069A good for buttons?

#37069A works well for buttons and highlights, but use white text on #37069A — black text only reaches 1.66:1, below the 4.5:1 needed for normal-size labels.

Is #37069A the same as CSS indigo?

No — #37069A is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#37069A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #37069A

Not just a swatch — here's how #37069A works with other colors. Named schemes with #37069A in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #37069A Anchor #141210 Accent #DB9758 Secondary #272833 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #37069A Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2A0050

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #37069A Secondary #5A5A86 Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #37069A Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #37069A Secondary #E86A70 Accent #F5934D Anchor #583B57 Surface #F7E7D7

Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #37069A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 19/100

Very low

Clean and current — no dusty, aged cast.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 48/100

Moderate

Workable accent with care around contrast.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #37069A

For UI

For branding

For interior

For fashion

People also use #37069A with

Egyptian Blue Mauveine Avocado Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.7:1. Use

Subtle surface Use #D4C4F3 for cards and hover fills. Tint 80

Avoid beside #680699 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #37069A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #37069A;
  --color-base-rgb: 55 6 154;
  --color-base-oklch: oklch(34.6% 0.199 283.3);
  --color-50: #F5F0FE;
  --color-100: #E4D8FD;
  --color-200: #CAB1FC;
  --color-300: #A47CF4;
  --color-400: #7F4CE6;
  --color-500: #5F29CC;
  --color-600: #4E279B;
  --color-700: #3B226D;
  --color-800: #291A47;
  --color-900: #1A122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F5F0FE',
    100: '#E4D8FD',
    200: '#CAB1FC',
    300: '#A47CF4',
    400: '#7F4CE6',
    500: '#5F29CC',
    600: '#4E279B',
    700: '#3B226D',
    800: '#291A47',
    900: '#1A122B',
  },
}

$base: #37069A;
$base-ink: #FFFFFF;
$base-50: #F5F0FE;
$base-100: #E4D8FD;
$base-200: #CAB1FC;
$base-300: #A47CF4;
$base-400: #7F4CE6;
$base-500: #5F29CC;
$base-600: #4E279B;
$base-700: #3B226D;
$base-800: #291A47;
$base-900: #1A122B;
$base-hover: #2C047A;
$base-subtle: #BEA5F0;

{
    "color": {
        "base": {
            "value": "#37069A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E4D8FD",
                "type": "color"
            },
            "200": {
                "value": "#CAB1FC",
                "type": "color"
            },
            "300": {
                "value": "#A47CF4",
                "type": "color"
            },
            "400": {
                "value": "#7F4CE6",
                "type": "color"
            },
            "500": {
                "value": "#5F29CC",
                "type": "color"
            },
            "600": {
                "value": "#4E279B",
                "type": "color"
            },
            "700": {
                "value": "#3B226D",
                "type": "color"
            },
            "800": {
                "value": "#291A47",
                "type": "color"
            },
            "900": {
                "value": "#1A122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #37069A

Color Lab

Pairs with #37069A

UI roles & guardrails

In real applications

Scales

Every model

Export