#370EA0 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #370EA0 works with other colors. Named schemes with #370EA0 in its natural role, and a note on why the supporting colors balance it.
Klein Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Klein Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Klein Blue.
Klein Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Klein Blue carrying the quiet middle.
Klein Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Klein Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #370EA0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #370EA0 at work across the surfaces designers actually ship.
:root {
--color-base: #370EA0;
--color-base-rgb: 55 14 160;
--color-base-oklch: oklch(35.7% 0.202 281.7);
--color-50: #F4F0FE;
--color-100: #E3D8FD;
--color-200: #C7B4F8;
--color-300: #A081EE;
--color-400: #7B53DF;
--color-500: #5A30C4;
--color-600: #4A2D95;
--color-700: #392569;
--color-800: #281C45;
--color-900: #1A132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
klein-blue: {
50: '#F4F0FE',
100: '#E3D8FD',
200: '#C7B4F8',
300: '#A081EE',
400: '#7B53DF',
500: '#5A30C4',
600: '#4A2D95',
700: '#392569',
800: '#281C45',
900: '#1A132A',
},
}
$base: #370EA0; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E3D8FD; $base-200: #C7B4F8; $base-300: #A081EE; $base-400: #7B53DF; $base-500: #5A30C4; $base-600: #4A2D95; $base-700: #392569; $base-800: #281C45; $base-900: #1A132A; $base-hover: #2C0B80; $base-subtle: #BFACED;
{
"color": {
"base": {
"value": "#370EA0",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E3D8FD",
"type": "color"
},
"200": {
"value": "#C7B4F8",
"type": "color"
},
"300": {
"value": "#A081EE",
"type": "color"
},
"400": {
"value": "#7B53DF",
"type": "color"
},
"500": {
"value": "#5A30C4",
"type": "color"
},
"600": {
"value": "#4A2D95",
"type": "color"
},
"700": {
"value": "#392569",
"type": "color"
},
"800": {
"value": "#281C45",
"type": "color"
},
"900": {
"value": "#1A132A",
"type": "color"
}
}
}
}