#3767BF is a mid-toned, cool violet. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #3767BF works with other colors. Named schemes with #3767BF in its natural role, and a note on why the supporting colors balance it.
Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.
Denim Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.
How #3767BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #3767BF at work across the surfaces designers actually ship.
:root {
--color-base: #3767BF;
--color-base-rgb: 55 103 191;
--color-base-oklch: oklch(52.7% 0.148 261.3);
--color-50: #F3F6FC;
--color-100: #DFE7F6;
--color-200: #C0CFED;
--color-300: #94ADDB;
--color-400: #6B8BC7;
--color-500: #4A6CAB;
--color-600: #3F5783;
--color-700: #31415E;
--color-800: #232C3E;
--color-900: #171C26;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
denim-blue: {
50: '#F3F6FC',
100: '#DFE7F6',
200: '#C0CFED',
300: '#94ADDB',
400: '#6B8BC7',
500: '#4A6CAB',
600: '#3F5783',
700: '#31415E',
800: '#232C3E',
900: '#171C26',
},
}
$base: #3767BF; $base-ink: #FFFFFF; $base-50: #F3F6FC; $base-100: #DFE7F6; $base-200: #C0CFED; $base-300: #94ADDB; $base-400: #6B8BC7; $base-500: #4A6CAB; $base-600: #3F5783; $base-700: #31415E; $base-800: #232C3E; $base-900: #171C26; $base-hover: #2C5298; $base-subtle: #C7D2E8;
{
"color": {
"base": {
"value": "#3767BF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F6FC",
"type": "color"
},
"100": {
"value": "#DFE7F6",
"type": "color"
},
"200": {
"value": "#C0CFED",
"type": "color"
},
"300": {
"value": "#94ADDB",
"type": "color"
},
"400": {
"value": "#6B8BC7",
"type": "color"
},
"500": {
"value": "#4A6CAB",
"type": "color"
},
"600": {
"value": "#3F5783",
"type": "color"
},
"700": {
"value": "#31415E",
"type": "color"
},
"800": {
"value": "#232C3E",
"type": "color"
},
"900": {
"value": "#171C26",
"type": "color"
}
}
}
}