#380670 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #380670 works with other colors. Named schemes with #380670 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #380670 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #380670 at work across the surfaces designers actually ship.
:root {
--color-base: #380670;
--color-base-rgb: 56 6 112;
--color-base-oklch: oklch(29.8% 0.156 295.7);
--color-50: #F7F0FE;
--color-100: #E9D8FD;
--color-200: #D4B2FB;
--color-300: #B47EF2;
--color-400: #944FE3;
--color-500: #752BCA;
--color-600: #5D2999;
--color-700: #45236C;
--color-800: #2F1B46;
--color-900: #1E122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F7F0FE',
100: '#E9D8FD',
200: '#D4B2FB',
300: '#B47EF2',
400: '#944FE3',
500: '#752BCA',
600: '#5D2999',
700: '#45236C',
800: '#2F1B46',
900: '#1E122B',
},
}
$base: #380670; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #E9D8FD; $base-200: #D4B2FB; $base-300: #B47EF2; $base-400: #944FE3; $base-500: #752BCA; $base-600: #5D2999; $base-700: #45236C; $base-800: #2F1B46; $base-900: #1E122B; $base-hover: #2C0559; $base-subtle: #C19CEC;
{
"color": {
"base": {
"value": "#380670",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#E9D8FD",
"type": "color"
},
"200": {
"value": "#D4B2FB",
"type": "color"
},
"300": {
"value": "#B47EF2",
"type": "color"
},
"400": {
"value": "#944FE3",
"type": "color"
},
"500": {
"value": "#752BCA",
"type": "color"
},
"600": {
"value": "#5D2999",
"type": "color"
},
"700": {
"value": "#45236C",
"type": "color"
},
"800": {
"value": "#2F1B46",
"type": "color"
},
"900": {
"value": "#1E122B",
"type": "color"
}
}
}
}