What color is #39002A?

#39002A is a very dark, vivid magenta. In RGB it is rgb(57, 0, 42), and in HSL hsl(316, 100%, 11%).

Is #39002A accessible as text?

On white, #39002A has a contrast ratio of 17.39:1 (passes WCAG AA for body text); on black it is 1.21:1 (fails). For text placed on #39002A, use white for the best readability.

What is the closest Tailwind color to #39002A?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #39002A?

#39002A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #00380F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39002A below.

Is #39002A good for buttons?

#39002A works well for buttons and highlights, but use white text on #39002A — black text only reaches 1.21:1, below the 4.5:1 needed for normal-size labels.

Is #39002A the same as CSS midnightblue?

No — #39002A is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#39002A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39002A

Not just a swatch — here's how #39002A works with other colors. Named schemes with #39002A in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #39002A Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #592232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #39002A Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #39002A Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #150004

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #39002A Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39002A Secondary #4D3945 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39002A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 20/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39002A

For UI

For branding

For interior

For fashion

People also use #39002A with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.4:1. Use

Subtle surface Use #F2B1E1 for cards and hover fills. Tint 80

Avoid beside #380016 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39002A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39002A;
  --color-base-rgb: 57 0 42;
  --color-base-oklch: oklch(23.1% 0.100 341.9);
  --color-50: #FEF0FB;
  --color-100: #FDD8F3;
  --color-200: #FCB1E8;
  --color-300: #F877D6;
  --color-400: #EC46C0;
  --color-500: #D222A3;
  --color-600: #9F237E;
  --color-700: #701F5A;
  --color-800: #48183C;
  --color-900: #2C1125;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FB',
    100: '#FDD8F3',
    200: '#FCB1E8',
    300: '#F877D6',
    400: '#EC46C0',
    500: '#D222A3',
    600: '#9F237E',
    700: '#701F5A',
    800: '#48183C',
    900: '#2C1125',
  },
}

$base: #39002A;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD8F3;
$base-200: #FCB1E8;
$base-300: #F877D6;
$base-400: #EC46C0;
$base-500: #D222A3;
$base-600: #9F237E;
$base-700: #701F5A;
$base-800: #48183C;
$base-900: #2C1125;
$base-hover: #2D0021;
$base-subtle: #EF87D3;

{
    "color": {
        "base": {
            "value": "#39002A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F3",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E8",
                "type": "color"
            },
            "300": {
                "value": "#F877D6",
                "type": "color"
            },
            "400": {
                "value": "#EC46C0",
                "type": "color"
            },
            "500": {
                "value": "#D222A3",
                "type": "color"
            },
            "600": {
                "value": "#9F237E",
                "type": "color"
            },
            "700": {
                "value": "#701F5A",
                "type": "color"
            },
            "800": {
                "value": "#48183C",
                "type": "color"
            },
            "900": {
                "value": "#2C1125",
                "type": "color"
            }
        }
    }
}