What color is #39010A?

#39010A is a very dark, vivid red. In RGB it is rgb(57, 1, 10), and in HSL hsl(350, 97%, 11%).

Is #39010A accessible as text?

On white, #39010A has a contrast ratio of 17.76:1 (passes WCAG AA for body text); on black it is 1.18:1 (fails). For text placed on #39010A, use white for the best readability.

What is the closest Tailwind color to #39010A?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #39010A?

#39010A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01372E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39010A below.

Is #39010A good for buttons?

#39010A works well for buttons and highlights, but use white text on #39010A — black text only reaches 1.18:1, below the 4.5:1 needed for normal-size labels.

Is #39010A the same as CSS maroon?

No — #39010A is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#39010A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39010A

Not just a swatch — here's how #39010A works with other colors. Named schemes with #39010A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #39010A Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #39010A Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #39010A Surface #E4CDA8 Secondary #B27959 Accent #99966D Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #39010A Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39010A Secondary #4C3737 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39010A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 72/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 69/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 17/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 45/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39010A

For UI

For branding

For interior

For fashion

People also use #39010A with

Tyrian Purple Oxblood Sacramento Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.8:1. Use

Subtle surface Use #F1B2BC for cards and hover fills. Tint 80

Avoid beside #370A01 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39010A at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39010A;
  --color-base-rgb: 57 1 10;
  --color-base-oklch: oklch(22.0% 0.086 18.3);
  --color-50: #FEF0F3;
  --color-100: #FDD8DE;
  --color-200: #FCB1BD;
  --color-300: #F6798E;
  --color-400: #E94963;
  --color-500: #D02541;
  --color-600: #9D2539;
  --color-700: #6F202D;
  --color-800: #481921;
  --color-900: #2C1116;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F3',
    100: '#FDD8DE',
    200: '#FCB1BD',
    300: '#F6798E',
    400: '#E94963',
    500: '#D02541',
    600: '#9D2539',
    700: '#6F202D',
    800: '#481921',
    900: '#2C1116',
  },
}

$base: #39010A;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD8DE;
$base-200: #FCB1BD;
$base-300: #F6798E;
$base-400: #E94963;
$base-500: #D02541;
$base-600: #9D2539;
$base-700: #6F202D;
$base-800: #481921;
$base-900: #2C1116;
$base-hover: #2C0108;
$base-subtle: #ED8999;

{
    "color": {
        "base": {
            "value": "#39010A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1BD",
                "type": "color"
            },
            "300": {
                "value": "#F6798E",
                "type": "color"
            },
            "400": {
                "value": "#E94963",
                "type": "color"
            },
            "500": {
                "value": "#D02541",
                "type": "color"
            },
            "600": {
                "value": "#9D2539",
                "type": "color"
            },
            "700": {
                "value": "#6F202D",
                "type": "color"
            },
            "800": {
                "value": "#481921",
                "type": "color"
            },
            "900": {
                "value": "#2C1116",
                "type": "color"
            }
        }
    }
}

Palettes built on #39010A

Color Lab

Pairs with #39010A

UI roles & guardrails

In real applications

Scales

Every model

Export