What color is #39010F?

#39010F is a very dark, vivid rose. In RGB it is rgb(57, 1, 15), and in HSL hsl(345, 97%, 11%).

Is #39010F accessible as text?

On white, #39010F has a contrast ratio of 17.72:1 (passes WCAG AA for body text); on black it is 1.19:1 (fails). For text placed on #39010F, use white for the best readability.

What is the closest Tailwind color to #39010F?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #39010F?

#39010F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01372A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39010F below.

Is #39010F good for buttons?

#39010F works well for buttons and highlights, but use white text on #39010F — black text only reaches 1.19:1, below the 4.5:1 needed for normal-size labels.

Is #39010F the same as CSS maroon?

No — #39010F is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#39010F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39010F

Not just a swatch — here's how #39010F works with other colors. Named schemes with #39010F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #39010F Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #39010F Secondary #7C4829 Surface #EBD9C1 Accent #444F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #39010F Surface #E4CDA8 Secondary #B27859 Accent #99966C Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #39010F Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39010F Secondary #4C3739 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39010F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 56/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 17/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39010F

For UI

For branding

For interior

For fashion

People also use #39010F with

Tyrian Purple Oxblood Sacramento Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.7:1. Use

Subtle surface Use #F1B2C2 for cards and hover fills. Tint 80

Avoid beside #370501 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39010F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39010F;
  --color-base-rgb: 57 1 15;
  --color-base-oklch: oklch(22.1% 0.086 13.0);
  --color-50: #FEF0F4;
  --color-100: #FDD8E1;
  --color-200: #FCB1C3;
  --color-300: #F67998;
  --color-400: #E94971;
  --color-500: #D02550;
  --color-600: #9D2543;
  --color-700: #6F2034;
  --color-800: #481925;
  --color-900: #2C1118;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F4',
    100: '#FDD8E1',
    200: '#FCB1C3',
    300: '#F67998',
    400: '#E94971',
    500: '#D02550',
    600: '#9D2543',
    700: '#6F2034',
    800: '#481925',
    900: '#2C1118',
  },
}

$base: #39010F;
$base-ink: #FFFFFF;
$base-50: #FEF0F4;
$base-100: #FDD8E1;
$base-200: #FCB1C3;
$base-300: #F67998;
$base-400: #E94971;
$base-500: #D02550;
$base-600: #9D2543;
$base-700: #6F2034;
$base-800: #481925;
$base-900: #2C1118;
$base-hover: #2C010C;
$base-subtle: #ED89A2;

{
    "color": {
        "base": {
            "value": "#39010F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F4",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E1",
                "type": "color"
            },
            "200": {
                "value": "#FCB1C3",
                "type": "color"
            },
            "300": {
                "value": "#F67998",
                "type": "color"
            },
            "400": {
                "value": "#E94971",
                "type": "color"
            },
            "500": {
                "value": "#D02550",
                "type": "color"
            },
            "600": {
                "value": "#9D2543",
                "type": "color"
            },
            "700": {
                "value": "#6F2034",
                "type": "color"
            },
            "800": {
                "value": "#481925",
                "type": "color"
            },
            "900": {
                "value": "#2C1118",
                "type": "color"
            }
        }
    }
}

Palettes built on #39010F

Color Lab

Pairs with #39010F

UI roles & guardrails

In real applications

Scales

Every model

Export