What color is #39011E?

#39011E is a very dark, vivid pink. In RGB it is rgb(57, 1, 30), and in HSL hsl(329, 97%, 11%).

Is #39011E accessible as text?

On white, #39011E has a contrast ratio of 17.54:1 (passes WCAG AA for body text); on black it is 1.20:1 (fails). For text placed on #39011E, use white for the best readability.

What is the closest Tailwind color to #39011E?

The nearest Tailwind CSS token is rose-950 (#4D0218).

What colors go well with #39011E?

#39011E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01371B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39011E below.

Is #39011E good for buttons?

#39011E works well for buttons and highlights, but use white text on #39011E — black text only reaches 1.20:1, below the 4.5:1 needed for normal-size labels.

Is #39011E the same as CSS midnightblue?

No — #39011E is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#39011E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39011E

Not just a swatch — here's how #39011E works with other colors. Named schemes with #39011E in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #39011E Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #39011E Secondary #B9612E Accent #7B7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #39011E Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #39011E Anchor #141210 Accent #D49C50 Secondary #312529 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39011E Secondary #4D3840 Support #9C9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39011E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 23/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 18/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 43/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39011E

For UI

For branding

For interior

For fashion

People also use #39011E with

Indigo Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.5:1. Use

Subtle surface Use #F1B2D3 for cards and hover fills. Tint 80

Avoid beside #37010B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39011E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39011E;
  --color-base-rgb: 57 1 30;
  --color-base-oklch: oklch(22.6% 0.091 355.2);
  --color-50: #FEF0F8;
  --color-100: #FDD8EB;
  --color-200: #FCB1D7;
  --color-300: #F679BA;
  --color-400: #E9499C;
  --color-500: #D0257D;
  --color-600: #9D2563;
  --color-700: #6F2049;
  --color-800: #481931;
  --color-900: #2C111F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F8',
    100: '#FDD8EB',
    200: '#FCB1D7',
    300: '#F679BA',
    400: '#E9499C',
    500: '#D0257D',
    600: '#9D2563',
    700: '#6F2049',
    800: '#481931',
    900: '#2C111F',
  },
}

$base: #39011E;
$base-ink: #FFFFFF;
$base-50: #FEF0F8;
$base-100: #FDD8EB;
$base-200: #FCB1D7;
$base-300: #F679BA;
$base-400: #E9499C;
$base-500: #D0257D;
$base-600: #9D2563;
$base-700: #6F2049;
$base-800: #481931;
$base-900: #2C111F;
$base-hover: #2C0117;
$base-subtle: #ED89BD;

{
    "color": {
        "base": {
            "value": "#39011E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F8",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EB",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D7",
                "type": "color"
            },
            "300": {
                "value": "#F679BA",
                "type": "color"
            },
            "400": {
                "value": "#E9499C",
                "type": "color"
            },
            "500": {
                "value": "#D0257D",
                "type": "color"
            },
            "600": {
                "value": "#9D2563",
                "type": "color"
            },
            "700": {
                "value": "#6F2049",
                "type": "color"
            },
            "800": {
                "value": "#481931",
                "type": "color"
            },
            "900": {
                "value": "#2C111F",
                "type": "color"
            }
        }
    }
}