What color is #39012F?

#39012F is a very dark, vivid purple. In RGB it is rgb(57, 1, 47), and in HSL hsl(311, 97%, 11%).

Is #39012F accessible as text?

On white, #39012F has a contrast ratio of 17.22:1 (passes WCAG AA for body text); on black it is 1.22:1 (fails). For text placed on #39012F, use white for the best readability.

What is the closest Tailwind color to #39012F?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #39012F?

#39012F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01370B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39012F below.

Is #39012F good for buttons?

#39012F works well for buttons and highlights, but use white text on #39012F — black text only reaches 1.22:1, below the 4.5:1 needed for normal-size labels.

Is #39012F the same as CSS midnightblue?

No — #39012F is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#39012F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39012F

Not just a swatch — here's how #39012F works with other colors. Named schemes with #39012F in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #39012F Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #39012F Anchor #141210 Accent #D69B52 Secondary #30252C Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #39012F Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #160006

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #39012F Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39012F Secondary #4E3A48 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39012F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 21/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39012F

For UI

For branding

For interior

For fashion

People also use #39012F with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.2:1. Use

Subtle surface Use #F1B2E6 for cards and hover fills. Tint 80

Avoid beside #37011B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39012F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39012F;
  --color-base-rgb: 57 1 47;
  --color-base-oklch: oklch(23.6% 0.102 337.1);
  --color-50: #FEF0FC;
  --color-100: #FDD8F6;
  --color-200: #FCB1EE;
  --color-300: #F679DF;
  --color-400: #E949CC;
  --color-500: #D025B0;
  --color-600: #9D2587;
  --color-700: #6F2060;
  --color-800: #48193F;
  --color-900: #2C1127;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FC',
    100: '#FDD8F6',
    200: '#FCB1EE',
    300: '#F679DF',
    400: '#E949CC',
    500: '#D025B0',
    600: '#9D2587',
    700: '#6F2060',
    800: '#48193F',
    900: '#2C1127',
  },
}

$base: #39012F;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F6;
$base-200: #FCB1EE;
$base-300: #F679DF;
$base-400: #E949CC;
$base-500: #D025B0;
$base-600: #9D2587;
$base-700: #6F2060;
$base-800: #48193F;
$base-900: #2C1127;
$base-hover: #2C0124;
$base-subtle: #ED89DB;

{
    "color": {
        "base": {
            "value": "#39012F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F6",
                "type": "color"
            },
            "200": {
                "value": "#FCB1EE",
                "type": "color"
            },
            "300": {
                "value": "#F679DF",
                "type": "color"
            },
            "400": {
                "value": "#E949CC",
                "type": "color"
            },
            "500": {
                "value": "#D025B0",
                "type": "color"
            },
            "600": {
                "value": "#9D2587",
                "type": "color"
            },
            "700": {
                "value": "#6F2060",
                "type": "color"
            },
            "800": {
                "value": "#48193F",
                "type": "color"
            },
            "900": {
                "value": "#2C1127",
                "type": "color"
            }
        }
    }
}