What color is #390147?

#390147 is a very dark, vivid purple. In RGB it is rgb(57, 1, 71), and in HSL hsl(288, 97%, 14%).

Is #390147 accessible as text?

On white, #390147 has a contrast ratio of 16.54:1 (passes WCAG AA for body text); on black it is 1.27:1 (fails). For text placed on #390147, use white for the best readability.

What is the closest Tailwind color to #390147?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #390147?

#390147 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0F4601. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390147 below.

Is #390147 good for buttons?

#390147 works well for buttons and highlights, but use white text on #390147 — black text only reaches 1.27:1, below the 4.5:1 needed for normal-size labels.

Is #390147 the same as CSS midnightblue?

No — #390147 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390147 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390147

Not just a swatch — here's how #390147 works with other colors. Named schemes with #390147 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #390147 Anchor #141210 Accent #D89954 Secondary #2D262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390147 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #1A0014

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #390147 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #390147 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #390147 Secondary #503F55 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390147 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 26/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390147

For UI

For branding

For interior

For fashion

People also use #390147 with

Midnight Blue Deep Purple British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.5:1. Use

Subtle surface Use #E6B5F2 for cards and hover fills. Tint 80

Avoid beside #46013D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390147 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390147;
  --color-base-rgb: 57 1 71;
  --color-base-oklch: oklch(25.4% 0.122 318.0);
  --color-50: #FCF0FE;
  --color-100: #F6D8FD;
  --color-200: #EDB1FC;
  --color-300: #DD79F6;
  --color-400: #C949E9;
  --color-500: #AE25D0;
  --color-600: #85259D;
  --color-700: #5F206F;
  --color-800: #3E1948;
  --color-900: #26112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF0FE',
    100: '#F6D8FD',
    200: '#EDB1FC',
    300: '#DD79F6',
    400: '#C949E9',
    500: '#AE25D0',
    600: '#85259D',
    700: '#5F206F',
    800: '#3E1948',
    900: '#26112C',
  },
}

$base: #390147;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F6D8FD;
$base-200: #EDB1FC;
$base-300: #DD79F6;
$base-400: #C949E9;
$base-500: #AE25D0;
$base-600: #85259D;
$base-700: #5F206F;
$base-800: #3E1948;
$base-900: #26112C;
$base-hover: #2D0138;
$base-subtle: #DA8DEE;

{
    "color": {
        "base": {
            "value": "#390147",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F6D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EDB1FC",
                "type": "color"
            },
            "300": {
                "value": "#DD79F6",
                "type": "color"
            },
            "400": {
                "value": "#C949E9",
                "type": "color"
            },
            "500": {
                "value": "#AE25D0",
                "type": "color"
            },
            "600": {
                "value": "#85259D",
                "type": "color"
            },
            "700": {
                "value": "#5F206F",
                "type": "color"
            },
            "800": {
                "value": "#3E1948",
                "type": "color"
            },
            "900": {
                "value": "#26112C",
                "type": "color"
            }
        }
    }
}