What color is #390168?

#390168 is a dark, vivid violet. In RGB it is rgb(57, 1, 104), and in HSL hsl(273, 98%, 21%).

Is #390168 accessible as text?

On white, #390168 has a contrast ratio of 15.24:1 (passes WCAG AA for body text); on black it is 1.38:1 (fails). For text placed on #390168, use white for the best readability.

What is the closest Tailwind color to #390168?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #390168?

#390168 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #306A01. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390168 below.

Is #390168 good for buttons?

#390168 works well for buttons and highlights, but use white text on #390168 — black text only reaches 1.38:1, below the 4.5:1 needed for normal-size labels.

Is #390168 the same as CSS indigo?

No — #390168 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#390168 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390168

Not just a swatch — here's how #390168 works with other colors. Named schemes with #390168 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #390168 Anchor #141210 Accent #DA9856 Secondary #2A2731 Surface #F3ECE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390168 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #20002B

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Coastal Morning Lead · 5 colors

Lead #390168 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #390168 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #390168 Secondary #534868 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390168 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 36/100

Low

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390168

For UI

For branding

For interior

For fashion

People also use #390168 with

Dark Blue Byzantium Dark Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.2:1. Use

Subtle surface Use #DABAF3 for cards and hover fills. Tint 80

Avoid beside #5E016A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390168 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390168;
  --color-base-rgb: 57 1 104;
  --color-base-oklch: oklch(28.7% 0.152 300.2);
  --color-50: #F8F0FE;
  --color-100: #ECD8FD;
  --color-200: #DAB1FC;
  --color-300: #BE78F7;
  --color-400: #A148EA;
  --color-500: #8324D1;
  --color-600: #67249E;
  --color-700: #4B206F;
  --color-800: #331948;
  --color-900: #20112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F8F0FE',
    100: '#ECD8FD',
    200: '#DAB1FC',
    300: '#BE78F7',
    400: '#A148EA',
    500: '#8324D1',
    600: '#67249E',
    700: '#4B206F',
    800: '#331948',
    900: '#20112C',
  },
}

$base: #390168;
$base-ink: #FFFFFF;
$base-50: #F8F0FE;
$base-100: #ECD8FD;
$base-200: #DAB1FC;
$base-300: #BE78F7;
$base-400: #A148EA;
$base-500: #8324D1;
$base-600: #67249E;
$base-700: #4B206F;
$base-800: #331948;
$base-900: #20112C;
$base-hover: #2F0155;
$base-subtle: #C796F0;

{
    "color": {
        "base": {
            "value": "#390168",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F0FE",
                "type": "color"
            },
            "100": {
                "value": "#ECD8FD",
                "type": "color"
            },
            "200": {
                "value": "#DAB1FC",
                "type": "color"
            },
            "300": {
                "value": "#BE78F7",
                "type": "color"
            },
            "400": {
                "value": "#A148EA",
                "type": "color"
            },
            "500": {
                "value": "#8324D1",
                "type": "color"
            },
            "600": {
                "value": "#67249E",
                "type": "color"
            },
            "700": {
                "value": "#4B206F",
                "type": "color"
            },
            "800": {
                "value": "#331948",
                "type": "color"
            },
            "900": {
                "value": "#20112C",
                "type": "color"
            }
        }
    }
}