What color is #390169?

#390169 is a dark, vivid violet. In RGB it is rgb(57, 1, 105), and in HSL hsl(272, 98%, 21%).

Is #390169 accessible as text?

On white, #390169 has a contrast ratio of 15.19:1 (passes WCAG AA for body text); on black it is 1.38:1 (fails). For text placed on #390169, use white for the best readability.

What is the closest Tailwind color to #390169?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #390169?

#390169 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #326A01. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390169 below.

Is #390169 good for buttons?

#390169 works well for buttons and highlights, but use white text on #390169 — black text only reaches 1.38:1, below the 4.5:1 needed for normal-size labels.

Is #390169 the same as CSS indigo?

No — #390169 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#390169 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390169

Not just a swatch — here's how #390169 works with other colors. Named schemes with #390169 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #390169 Anchor #141210 Accent #DA9856 Secondary #2A2731 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390169 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #20002C

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #390169 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #390169 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #390169 Secondary #544969 Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #390169 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 34/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 36/100

Low

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390169

For UI

For branding

For interior

For fashion

People also use #390169 with

Phthalo Blue Byzantium Dark Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.2:1. Use

Subtle surface Use #D9BAF3 for cards and hover fills. Tint 80

Avoid beside #5C016A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390169 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390169;
  --color-base-rgb: 57 1 105;
  --color-base-oklch: oklch(28.8% 0.153 299.8);
  --color-50: #F8F0FE;
  --color-100: #ECD8FD;
  --color-200: #D9B1FC;
  --color-300: #BC78F7;
  --color-400: #9E48EA;
  --color-500: #8024D1;
  --color-600: #65249E;
  --color-700: #4A206F;
  --color-800: #321948;
  --color-900: #1F112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F8F0FE',
    100: '#ECD8FD',
    200: '#D9B1FC',
    300: '#BC78F7',
    400: '#9E48EA',
    500: '#8024D1',
    600: '#65249E',
    700: '#4A206F',
    800: '#321948',
    900: '#1F112C',
  },
}

$base: #390169;
$base-ink: #FFFFFF;
$base-50: #F8F0FE;
$base-100: #ECD8FD;
$base-200: #D9B1FC;
$base-300: #BC78F7;
$base-400: #9E48EA;
$base-500: #8024D1;
$base-600: #65249E;
$base-700: #4A206F;
$base-800: #321948;
$base-900: #1F112C;
$base-hover: #2E0155;
$base-subtle: #C696F0;

{
    "color": {
        "base": {
            "value": "#390169",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F0FE",
                "type": "color"
            },
            "100": {
                "value": "#ECD8FD",
                "type": "color"
            },
            "200": {
                "value": "#D9B1FC",
                "type": "color"
            },
            "300": {
                "value": "#BC78F7",
                "type": "color"
            },
            "400": {
                "value": "#9E48EA",
                "type": "color"
            },
            "500": {
                "value": "#8024D1",
                "type": "color"
            },
            "600": {
                "value": "#65249E",
                "type": "color"
            },
            "700": {
                "value": "#4A206F",
                "type": "color"
            },
            "800": {
                "value": "#321948",
                "type": "color"
            },
            "900": {
                "value": "#1F112C",
                "type": "color"
            }
        }
    }
}