What color is #390179?

#390179 is a dark, vivid violet. In RGB it is rgb(57, 1, 121), and in HSL hsl(268, 98%, 24%).

Is #390179 accessible as text?

On white, #390179 has a contrast ratio of 14.44:1 (passes WCAG AA for body text); on black it is 1.45:1 (fails). For text placed on #390179, use white for the best readability.

What is the closest Tailwind color to #390179?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #390179?

#390179 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #417901. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390179 below.

Is #390179 good for buttons?

#390179 works well for buttons and highlights, but use white text on #390179 — black text only reaches 1.45:1, below the 4.5:1 needed for normal-size labels.

Is #390179 the same as CSS indigo?

No — #390179 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#390179 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390179

Not just a swatch — here's how #390179 works with other colors. Named schemes with #390179 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #390179 Anchor #141210 Accent #DA9856 Secondary #292732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390179 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #230037

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #390179 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #390179 Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #390179 Secondary #564E72 Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #390179 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 28/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 65/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 41/100

Moderate

Workable accent with care around contrast.

Surface fit 20/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390179

For UI

For branding

For interior

For fashion

People also use #390179 with

Zaffre Purple Dark Olive Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.4:1. Use

Subtle surface Use #D6BDF4 for cards and hover fills. Tint 80

Avoid beside #610179 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390179 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390179;
  --color-base-rgb: 57 1 121;
  --color-base-oklch: oklch(30.6% 0.168 293.7);
  --color-50: #F7F0FE;
  --color-100: #E9D8FD;
  --color-200: #D4B1FC;
  --color-300: #B378F7;
  --color-400: #9448EA;
  --color-500: #7524D1;
  --color-600: #5D249E;
  --color-700: #45206F;
  --color-800: #2F1948;
  --color-900: #1E112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F7F0FE',
    100: '#E9D8FD',
    200: '#D4B1FC',
    300: '#B378F7',
    400: '#9448EA',
    500: '#7524D1',
    600: '#5D249E',
    700: '#45206F',
    800: '#2F1948',
    900: '#1E112C',
  },
}

$base: #390179;
$base-ink: #FFFFFF;
$base-50: #F7F0FE;
$base-100: #E9D8FD;
$base-200: #D4B1FC;
$base-300: #B378F7;
$base-400: #9448EA;
$base-500: #7524D1;
$base-600: #5D249E;
$base-700: #45206F;
$base-800: #2F1948;
$base-900: #1E112C;
$base-hover: #2E0161;
$base-subtle: #C29AF0;

{
    "color": {
        "base": {
            "value": "#390179",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E9D8FD",
                "type": "color"
            },
            "200": {
                "value": "#D4B1FC",
                "type": "color"
            },
            "300": {
                "value": "#B378F7",
                "type": "color"
            },
            "400": {
                "value": "#9448EA",
                "type": "color"
            },
            "500": {
                "value": "#7524D1",
                "type": "color"
            },
            "600": {
                "value": "#5D249E",
                "type": "color"
            },
            "700": {
                "value": "#45206F",
                "type": "color"
            },
            "800": {
                "value": "#2F1948",
                "type": "color"
            },
            "900": {
                "value": "#1E112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #390179

Color Lab

Pairs with #390179

UI roles & guardrails

In real applications

Scales

Every model

Export