What color is #390328?

#390328 is a very dark, vivid magenta. In RGB it is rgb(57, 3, 40), and in HSL hsl(319, 90%, 12%).

Is #390328 accessible as text?

On white, #390328 has a contrast ratio of 17.25:1 (passes WCAG AA for body text); on black it is 1.22:1 (fails). For text placed on #390328, use white for the best readability.

What is the closest Tailwind color to #390328?

The nearest Tailwind CSS token is rose-950 (#4D0218).

What colors go well with #390328?

#390328 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #033A15. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390328 below.

Is #390328 good for buttons?

#390328 works well for buttons and highlights, but use white text on #390328 — black text only reaches 1.22:1, below the 4.5:1 needed for normal-size labels.

Is #390328 the same as CSS midnightblue?

No — #390328 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390328 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390328

Not just a swatch — here's how #390328 works with other colors. Named schemes with #390328 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #390328 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #390328 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390328 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #150004

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #390328 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390328 Secondary #4E3A45 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390328 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 20/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390328

For UI

For branding

For interior

For fashion

People also use #390328 with

Indigo Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.2:1. Use

Subtle surface Use #EFB5DD for cards and hover fills. Tint 80

Avoid beside #3A0316 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390328 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390328;
  --color-base-rgb: 57 3 40;
  --color-base-oklch: oklch(23.4% 0.093 344.4);
  --color-50: #FEF0FA;
  --color-100: #FDD8F1;
  --color-200: #FBB2E4;
  --color-300: #F27ECD;
  --color-400: #E34FB4;
  --color-500: #CA2B97;
  --color-600: #992975;
  --color-700: #6C2355;
  --color-800: #461B38;
  --color-900: #2B1223;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FA',
    100: '#FDD8F1',
    200: '#FBB2E4',
    300: '#F27ECD',
    400: '#E34FB4',
    500: '#CA2B97',
    600: '#992975',
    700: '#6C2355',
    800: '#461B38',
    900: '#2B1223',
  },
}

$base: #390328;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F1;
$base-200: #FBB2E4;
$base-300: #F27ECD;
$base-400: #E34FB4;
$base-500: #CA2B97;
$base-600: #992975;
$base-700: #6C2355;
$base-800: #461B38;
$base-900: #2B1223;
$base-hover: #2F0221;
$base-subtle: #EA8ECD;

{
    "color": {
        "base": {
            "value": "#390328",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F1",
                "type": "color"
            },
            "200": {
                "value": "#FBB2E4",
                "type": "color"
            },
            "300": {
                "value": "#F27ECD",
                "type": "color"
            },
            "400": {
                "value": "#E34FB4",
                "type": "color"
            },
            "500": {
                "value": "#CA2B97",
                "type": "color"
            },
            "600": {
                "value": "#992975",
                "type": "color"
            },
            "700": {
                "value": "#6C2355",
                "type": "color"
            },
            "800": {
                "value": "#461B38",
                "type": "color"
            },
            "900": {
                "value": "#2B1223",
                "type": "color"
            }
        }
    }
}