What color is #390337?

#390337 is a very dark, vivid purple. In RGB it is rgb(57, 3, 55), and in HSL hsl(302, 90%, 12%).

Is #390337 accessible as text?

On white, #390337 has a contrast ratio of 16.91:1 (passes WCAG AA for body text); on black it is 1.24:1 (fails). For text placed on #390337, use white for the best readability.

What is the closest Tailwind color to #390337?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #390337?

#390337 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #033A05. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390337 below.

Is #390337 good for buttons?

#390337 works well for buttons and highlights, but use white text on #390337 — black text only reaches 1.24:1, below the 4.5:1 needed for normal-size labels.

Is #390337 the same as CSS midnightblue?

No — #390337 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390337 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390337

Not just a swatch — here's how #390337 works with other colors. Named schemes with #390337 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #390337 Anchor #141210 Accent #D79A52 Secondary #2F252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390337 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #17000B

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #390337 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #390337 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390337 Secondary #4F3C4D Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390337 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 40/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 23/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390337

For UI

For branding

For interior

For fashion

People also use #390337 with

Russian Violet Oxblood Sacramento Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.9:1. Use

Subtle surface Use #EFB5ED for cards and hover fills. Tint 80

Avoid beside #3A0326 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390337 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390337;
  --color-base-rgb: 57 3 55;
  --color-base-oklch: oklch(24.4% 0.105 329.9);
  --color-50: #FEF0FE;
  --color-100: #FDD8FC;
  --color-200: #FBB2F8;
  --color-300: #F27EEE;
  --color-400: #E34FDF;
  --color-500: #CA2BC4;
  --color-600: #992995;
  --color-700: #6C2369;
  --color-800: #461B45;
  --color-900: #2B122A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FE',
    100: '#FDD8FC',
    200: '#FBB2F8',
    300: '#F27EEE',
    400: '#E34FDF',
    500: '#CA2BC4',
    600: '#992995',
    700: '#6C2369',
    800: '#461B45',
    900: '#2B122A',
  },
}

$base: #390337;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD8FC;
$base-200: #FBB2F8;
$base-300: #F27EEE;
$base-400: #E34FDF;
$base-500: #CA2BC4;
$base-600: #992995;
$base-700: #6C2369;
$base-800: #461B45;
$base-900: #2B122A;
$base-hover: #2F022D;
$base-subtle: #EA8EE7;

{
    "color": {
        "base": {
            "value": "#390337",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FC",
                "type": "color"
            },
            "200": {
                "value": "#FBB2F8",
                "type": "color"
            },
            "300": {
                "value": "#F27EEE",
                "type": "color"
            },
            "400": {
                "value": "#E34FDF",
                "type": "color"
            },
            "500": {
                "value": "#CA2BC4",
                "type": "color"
            },
            "600": {
                "value": "#992995",
                "type": "color"
            },
            "700": {
                "value": "#6C2369",
                "type": "color"
            },
            "800": {
                "value": "#461B45",
                "type": "color"
            },
            "900": {
                "value": "#2B122A",
                "type": "color"
            }
        }
    }
}