#390463 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #390463 works with other colors. Named schemes with #390463 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #390463 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #390463 at work across the surfaces designers actually ship.
:root {
--color-base: #390463;
--color-base-rgb: 57 4 99;
--color-base-oklch: oklch(28.4% 0.144 302.1);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #DAB1FC;
--color-300: #BE7CF3;
--color-400: #A14DE5;
--color-500: #8229CB;
--color-600: #67289A;
--color-700: #4B226D;
--color-800: #331A47;
--color-900: #20122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#DAB1FC',
300: '#BE7CF3',
400: '#A14DE5',
500: '#8229CB',
600: '#67289A',
700: '#4B226D',
800: '#331A47',
900: '#20122B',
},
}
$base: #390463; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #DAB1FC; $base-300: #BE7CF3; $base-400: #A14DE5; $base-500: #8229CB; $base-600: #67289A; $base-700: #4B226D; $base-800: #331A47; $base-900: #20122B; $base-hover: #2D034E; $base-subtle: #C697ED;
{
"color": {
"base": {
"value": "#390463",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#DAB1FC",
"type": "color"
},
"300": {
"value": "#BE7CF3",
"type": "color"
},
"400": {
"value": "#A14DE5",
"type": "color"
},
"500": {
"value": "#8229CB",
"type": "color"
},
"600": {
"value": "#67289A",
"type": "color"
},
"700": {
"value": "#4B226D",
"type": "color"
},
"800": {
"value": "#331A47",
"type": "color"
},
"900": {
"value": "#20122B",
"type": "color"
}
}
}
}