#3907CC is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #3907CC works with other colors. Named schemes with #3907CC in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #3907CC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #3907CC at work across the surfaces designers actually ship.
:root {
--color-base: #3907CC;
--color-base-rgb: 57 7 204;
--color-base-oklch: oklch(40.9% 0.250 276.4);
--color-50: #F4F0FE;
--color-100: #E1D8FD;
--color-200: #C3B1FC;
--color-300: #9A7CF4;
--color-400: #734CE6;
--color-500: #5129CC;
--color-600: #44279B;
--color-700: #35226D;
--color-800: #251A47;
--color-900: #18122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F4F0FE',
100: '#E1D8FD',
200: '#C3B1FC',
300: '#9A7CF4',
400: '#734CE6',
500: '#5129CC',
600: '#44279B',
700: '#35226D',
800: '#251A47',
900: '#18122B',
},
}
$base: #3907CC; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E1D8FD; $base-200: #C3B1FC; $base-300: #9A7CF4; $base-400: #734CE6; $base-500: #5129CC; $base-600: #44279B; $base-700: #35226D; $base-800: #251A47; $base-900: #18122B; $base-hover: #2D06A1; $base-subtle: #C2B2F2;
{
"color": {
"base": {
"value": "#3907CC",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E1D8FD",
"type": "color"
},
"200": {
"value": "#C3B1FC",
"type": "color"
},
"300": {
"value": "#9A7CF4",
"type": "color"
},
"400": {
"value": "#734CE6",
"type": "color"
},
"500": {
"value": "#5129CC",
"type": "color"
},
"600": {
"value": "#44279B",
"type": "color"
},
"700": {
"value": "#35226D",
"type": "color"
},
"800": {
"value": "#251A47",
"type": "color"
},
"900": {
"value": "#18122B",
"type": "color"
}
}
}
}