#390819 is a deep, warm red. On the Color Lab it reads quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #390819 works with other colors. Named schemes with #390819 in its natural role, and a note on why the supporting colors balance it.
Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.
How #390819 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #390819 at work across the surfaces designers actually ship.
:root {
--color-base: #390819;
--color-base-rgb: 57 8 25;
--color-base-oklch: oklch(23.3% 0.077 4.6);
--color-50: #FEF1F5;
--color-100: #FBDAE6;
--color-200: #F5B8CD;
--color-300: #E887A9;
--color-400: #D75B86;
--color-500: #BC3867;
--color-600: #903253;
--color-700: #66293E;
--color-800: #421E2B;
--color-900: #29141C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
oxblood: {
50: '#FEF1F5',
100: '#FBDAE6',
200: '#F5B8CD',
300: '#E887A9',
400: '#D75B86',
500: '#BC3867',
600: '#903253',
700: '#66293E',
800: '#421E2B',
900: '#29141C',
},
}
$base: #390819; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FBDAE6; $base-200: #F5B8CD; $base-300: #E887A9; $base-400: #D75B86; $base-500: #BC3867; $base-600: #903253; $base-700: #66293E; $base-800: #421E2B; $base-900: #29141C; $base-hover: #2E0715; $base-subtle: #E297B1;
{
"color": {
"base": {
"value": "#390819",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FBDAE6",
"type": "color"
},
"200": {
"value": "#F5B8CD",
"type": "color"
},
"300": {
"value": "#E887A9",
"type": "color"
},
"400": {
"value": "#D75B86",
"type": "color"
},
"500": {
"value": "#BC3867",
"type": "color"
},
"600": {
"value": "#903253",
"type": "color"
},
"700": {
"value": "#66293E",
"type": "color"
},
"800": {
"value": "#421E2B",
"type": "color"
},
"900": {
"value": "#29141C",
"type": "color"
}
}
}
}