What color is #390835?

#390835 is a very dark, vivid purple. In RGB it is rgb(57, 8, 53), and in HSL hsl(305, 75%, 13%).

Is #390835 accessible as text?

On white, #390835 has a contrast ratio of 16.67:1 (passes WCAG AA for body text); on black it is 1.26:1 (fails). For text placed on #390835, use white for the best readability.

What is the closest Tailwind color to #390835?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #390835?

#390835 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #083A0C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390835 below.

Is #390835 good for buttons?

#390835 works well for buttons and highlights, but use white text on #390835 — black text only reaches 1.26:1, below the 4.5:1 needed for normal-size labels.

Is #390835 the same as CSS midnightblue?

No — #390835 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390835 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390835

Not just a swatch — here's how #390835 works with other colors. Named schemes with #390835 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #390835 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #390835 Anchor #141210 Accent #D79A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390835 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #17000A

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #390835 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390835 Secondary #4F3E4D Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390835 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 23/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390835

For UI

For branding

For interior

For fashion

People also use #390835 with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.7:1. Use

Subtle surface Use #EBBBE7 for cards and hover fills. Tint 80

Avoid beside #3A0825 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390835 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390835;
  --color-base-rgb: 57 8 53;
  --color-base-oklch: oklch(24.8% 0.096 331.7);
  --color-50: #FEF1FD;
  --color-100: #FBDAF8;
  --color-200: #F5B8F0;
  --color-300: #E887E0;
  --color-400: #D75BCD;
  --color-500: #BC38B1;
  --color-600: #903288;
  --color-700: #662961;
  --color-800: #421E3F;
  --color-900: #291427;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FD',
    100: '#FBDAF8',
    200: '#F5B8F0',
    300: '#E887E0',
    400: '#D75BCD',
    500: '#BC38B1',
    600: '#903288',
    700: '#662961',
    800: '#421E3F',
    900: '#291427',
  },
}

$base: #390835;
$base-ink: #FFFFFF;
$base-50: #FEF1FD;
$base-100: #FBDAF8;
$base-200: #F5B8F0;
$base-300: #E887E0;
$base-400: #D75BCD;
$base-500: #BC38B1;
$base-600: #903288;
$base-700: #662961;
$base-800: #421E3F;
$base-900: #291427;
$base-hover: #2E072B;
$base-subtle: #E297DC;

{
    "color": {
        "base": {
            "value": "#390835",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FD",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF8",
                "type": "color"
            },
            "200": {
                "value": "#F5B8F0",
                "type": "color"
            },
            "300": {
                "value": "#E887E0",
                "type": "color"
            },
            "400": {
                "value": "#D75BCD",
                "type": "color"
            },
            "500": {
                "value": "#BC38B1",
                "type": "color"
            },
            "600": {
                "value": "#903288",
                "type": "color"
            },
            "700": {
                "value": "#662961",
                "type": "color"
            },
            "800": {
                "value": "#421E3F",
                "type": "color"
            },
            "900": {
                "value": "#291427",
                "type": "color"
            }
        }
    }
}