What color is #390839?

#390839 is a very dark, vivid purple. In RGB it is rgb(57, 8, 57), and in HSL hsl(300, 75%, 13%).

Is #390839 accessible as text?

On white, #390839 has a contrast ratio of 16.56:1 (passes WCAG AA for body text); on black it is 1.27:1 (fails). For text placed on #390839, use white for the best readability.

What is the closest Tailwind color to #390839?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #390839?

#390839 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #083A08. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390839 below.

Is #390839 good for buttons?

#390839 works well for buttons and highlights, but use white text on #390839 — black text only reaches 1.27:1, below the 4.5:1 needed for normal-size labels.

Is #390839 the same as CSS midnightblue?

No — #390839 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390839 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390839

Not just a swatch — here's how #390839 works with other colors. Named schemes with #390839 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #390839 Anchor #141210 Accent #D79A52 Secondary #2E252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #390839 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #18000D

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #390839 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #390839 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390839 Secondary #503F4F Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390839 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 24/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390839

For UI

For branding

For interior

For fashion

People also use #390839 with

Russian Violet Oxblood Sacramento Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.6:1. Use

Subtle surface Use #EBBBEB for cards and hover fills. Tint 80

Avoid beside #3A0829 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390839 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390839;
  --color-base-rgb: 57 8 57;
  --color-base-oklch: oklch(25.1% 0.099 328.0);
  --color-50: #FEF1FE;
  --color-100: #FBDAFB;
  --color-200: #F5B8F5;
  --color-300: #E887E8;
  --color-400: #D75BD7;
  --color-500: #BC38BC;
  --color-600: #903290;
  --color-700: #662966;
  --color-800: #421E42;
  --color-900: #291429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FE',
    100: '#FBDAFB',
    200: '#F5B8F5',
    300: '#E887E8',
    400: '#D75BD7',
    500: '#BC38BC',
    600: '#903290',
    700: '#662966',
    800: '#421E42',
    900: '#291429',
  },
}

$base: #390839;
$base-ink: #FFFFFF;
$base-50: #FEF1FE;
$base-100: #FBDAFB;
$base-200: #F5B8F5;
$base-300: #E887E8;
$base-400: #D75BD7;
$base-500: #BC38BC;
$base-600: #903290;
$base-700: #662966;
$base-800: #421E42;
$base-900: #291429;
$base-hover: #2E072E;
$base-subtle: #E297E2;

{
    "color": {
        "base": {
            "value": "#390839",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FE",
                "type": "color"
            },
            "100": {
                "value": "#FBDAFB",
                "type": "color"
            },
            "200": {
                "value": "#F5B8F5",
                "type": "color"
            },
            "300": {
                "value": "#E887E8",
                "type": "color"
            },
            "400": {
                "value": "#D75BD7",
                "type": "color"
            },
            "500": {
                "value": "#BC38BC",
                "type": "color"
            },
            "600": {
                "value": "#903290",
                "type": "color"
            },
            "700": {
                "value": "#662966",
                "type": "color"
            },
            "800": {
                "value": "#421E42",
                "type": "color"
            },
            "900": {
                "value": "#291429",
                "type": "color"
            }
        }
    }
}