#390865 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #390865 works with other colors. Named schemes with #390865 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #390865 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #390865 at work across the surfaces designers actually ship.
:root {
--color-base: #390865;
--color-base-rgb: 57 8 101;
--color-base-oklch: oklch(28.9% 0.143 300.7);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #D9B4F9;
--color-300: #BB81EE;
--color-400: #9E53DF;
--color-500: #7F30C5;
--color-600: #642C96;
--color-700: #4A256A;
--color-800: #321C45;
--color-900: #1F132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#D9B4F9',
300: '#BB81EE',
400: '#9E53DF',
500: '#7F30C5',
600: '#642C96',
700: '#4A256A',
800: '#321C45',
900: '#1F132A',
},
}
$base: #390865; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #D9B4F9; $base-300: #BB81EE; $base-400: #9E53DF; $base-500: #7F30C5; $base-600: #642C96; $base-700: #4A256A; $base-800: #321C45; $base-900: #1F132A; $base-hover: #2D064F; $base-subtle: #C59CEA;
{
"color": {
"base": {
"value": "#390865",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#D9B4F9",
"type": "color"
},
"300": {
"value": "#BB81EE",
"type": "color"
},
"400": {
"value": "#9E53DF",
"type": "color"
},
"500": {
"value": "#7F30C5",
"type": "color"
},
"600": {
"value": "#642C96",
"type": "color"
},
"700": {
"value": "#4A256A",
"type": "color"
},
"800": {
"value": "#321C45",
"type": "color"
},
"900": {
"value": "#1F132A",
"type": "color"
}
}
}
}