What color is #390901?

#390901 is a very dark, vivid red. In RGB it is rgb(57, 9, 1), and in HSL hsl(9, 97%, 11%).

Is #390901 accessible as text?

On white, #390901 has a contrast ratio of 17.31:1 (passes WCAG AA for body text); on black it is 1.21:1 (fails). For text placed on #390901, use white for the best readability.

What is the closest Tailwind color to #390901?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #390901?

#390901 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #012F37. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390901 below.

Is #390901 good for buttons?

#390901 works well for buttons and highlights, but use white text on #390901 — black text only reaches 1.21:1, below the 4.5:1 needed for normal-size labels.

Is #390901 the same as CSS maroon?

No — #390901 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#390901 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390901

Not just a swatch — here's how #390901 works with other colors. Named schemes with #390901 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #390901 Secondary #B76423 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #390901 Secondary #7B4926 Surface #EAD9C0 Accent #42503A Anchor #5A222D

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #390901 Surface #E3CEA8 Secondary #B17957 Accent #97976D Anchor #3E2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #390901 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAE9F Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390901 Secondary #4D3B36 Support #9B9186 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390901 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 72/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 94/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 30/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 18/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390901

For UI

For branding

For interior

For fashion

People also use #390901 with

Tyrian Purple Bistre Graphite Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.3:1. Use

Subtle surface Use #F1BBB2 for cards and hover fills. Tint 80

Avoid beside #371B01 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390901 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390901;
  --color-base-rgb: 57 9 1;
  --color-base-oklch: oklch(22.9% 0.078 34.9);
  --color-50: #FEF2F0;
  --color-100: #FDDDD8;
  --color-200: #FCBCB1;
  --color-300: #F68C79;
  --color-400: #E96149;
  --color-500: #D03F25;
  --color-600: #9D3725;
  --color-700: #6F2C20;
  --color-800: #482019;
  --color-900: #2C1511;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF2F0',
    100: '#FDDDD8',
    200: '#FCBCB1',
    300: '#F68C79',
    400: '#E96149',
    500: '#D03F25',
    600: '#9D3725',
    700: '#6F2C20',
    800: '#482019',
    900: '#2C1511',
  },
}

$base: #390901;
$base-ink: #FFFFFF;
$base-50: #FEF2F0;
$base-100: #FDDDD8;
$base-200: #FCBCB1;
$base-300: #F68C79;
$base-400: #E96149;
$base-500: #D03F25;
$base-600: #9D3725;
$base-700: #6F2C20;
$base-800: #482019;
$base-900: #2C1511;
$base-hover: #2C0701;
$base-subtle: #ED9889;

{
    "color": {
        "base": {
            "value": "#390901",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDDD8",
                "type": "color"
            },
            "200": {
                "value": "#FCBCB1",
                "type": "color"
            },
            "300": {
                "value": "#F68C79",
                "type": "color"
            },
            "400": {
                "value": "#E96149",
                "type": "color"
            },
            "500": {
                "value": "#D03F25",
                "type": "color"
            },
            "600": {
                "value": "#9D3725",
                "type": "color"
            },
            "700": {
                "value": "#6F2C20",
                "type": "color"
            },
            "800": {
                "value": "#482019",
                "type": "color"
            },
            "900": {
                "value": "#2C1511",
                "type": "color"
            }
        }
    }
}