What color is #390C19?

#390C19 is a very dark rose. In RGB it is rgb(57, 12, 25), and in HSL hsl(343, 65%, 14%).

Is #390C19 accessible as text?

On white, #390C19 has a contrast ratio of 16.93:1 (passes WCAG AA for body text); on black it is 1.24:1 (fails). For text placed on #390C19, use white for the best readability.

What is the closest Tailwind color to #390C19?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #390C19?

#390C19 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0C3B2E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390C19 below.

Is #390C19 good for buttons?

#390C19 works well for buttons and highlights, but use white text on #390C19 — black text only reaches 1.24:1, below the 4.5:1 needed for normal-size labels.

Is #390C19 the same as CSS maroon?

No — #390C19 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390C19 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390C19

Not just a swatch — here's how #390C19 works with other colors. Named schemes with #390C19 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #390C19 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #390C19 Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #390C19 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #390C19 Anchor #141210 Accent #D39D4F Secondary #322527 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390C19 Secondary #4E3D40 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390C19 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 38/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 28/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 19/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390C19

For UI

For branding

For interior

For fashion

People also use #390C19 with

Tyrian Purple Oxblood Bottle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.9:1. Use

Subtle surface Use #E8BFCA for cards and hover fills. Tint 80

Avoid beside #3B0F0C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390C19 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390C19;
  --color-base-rgb: 57 12 25;
  --color-base-oklch: oklch(23.8% 0.072 6.9);
  --color-50: #FDF2F5;
  --color-100: #F9DDE5;
  --color-200: #F1BCCB;
  --color-300: #E28EA5;
  --color-400: #CF6382;
  --color-500: #B44162;
  --color-600: #89384F;
  --color-700: #622D3C;
  --color-800: #40212A;
  --color-900: #27161B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FDF2F5',
    100: '#F9DDE5',
    200: '#F1BCCB',
    300: '#E28EA5',
    400: '#CF6382',
    500: '#B44162',
    600: '#89384F',
    700: '#622D3C',
    800: '#40212A',
    900: '#27161B',
  },
}

$base: #390C19;
$base-ink: #FFFFFF;
$base-50: #FDF2F5;
$base-100: #F9DDE5;
$base-200: #F1BCCB;
$base-300: #E28EA5;
$base-400: #CF6382;
$base-500: #B44162;
$base-600: #89384F;
$base-700: #622D3C;
$base-800: #40212A;
$base-900: #27161B;
$base-hover: #2F0A15;
$base-subtle: #DE9DAF;

{
    "color": {
        "base": {
            "value": "#390C19",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F9DDE5",
                "type": "color"
            },
            "200": {
                "value": "#F1BCCB",
                "type": "color"
            },
            "300": {
                "value": "#E28EA5",
                "type": "color"
            },
            "400": {
                "value": "#CF6382",
                "type": "color"
            },
            "500": {
                "value": "#B44162",
                "type": "color"
            },
            "600": {
                "value": "#89384F",
                "type": "color"
            },
            "700": {
                "value": "#622D3C",
                "type": "color"
            },
            "800": {
                "value": "#40212A",
                "type": "color"
            },
            "900": {
                "value": "#27161B",
                "type": "color"
            }
        }
    }
}