What color is #390F31?

#390F31 is a very dark purple. In RGB it is rgb(57, 15, 49), and in HSL hsl(311, 58%, 14%).

Is #390F31 accessible as text?

On white, #390F31 has a contrast ratio of 16.32:1 (passes WCAG AA for body text); on black it is 1.29:1 (fails). For text placed on #390F31, use white for the best readability.

What is the closest Tailwind color to #390F31?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #390F31?

#390F31 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0F3817. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #390F31 below.

Is #390F31 good for buttons?

#390F31 works well for buttons and highlights, but use white text on #390F31 — black text only reaches 1.29:1, below the 4.5:1 needed for normal-size labels.

Is #390F31 the same as CSS midnightblue?

No — #390F31 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#390F31 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #390F31

Not just a swatch — here's how #390F31 works with other colors. Named schemes with #390F31 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #390F31 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #390F31 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #390F31 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #390F31 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #390F31 Secondary #50404C Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #390F31 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 23/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390F31

For UI

For branding

For interior

For fashion

People also use #390F31 with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.3:1. Use

Subtle surface Use #E5C1DF for cards and hover fills. Tint 80

Avoid beside #380F23 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390F31 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #390F31;
  --color-base-rgb: 57 15 49;
  --color-base-oklch: oklch(25.4% 0.081 336.0);
  --color-50: #FCF2FA;
  --color-100: #F7DEF3;
  --color-200: #EEBFE5;
  --color-300: #DD92CF;
  --color-400: #C969B7;
  --color-500: #AD479B;
  --color-600: #853D78;
  --color-700: #5F3056;
  --color-800: #3E2339;
  --color-900: #261724;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF2FA',
    100: '#F7DEF3',
    200: '#EEBFE5',
    300: '#DD92CF',
    400: '#C969B7',
    500: '#AD479B',
    600: '#853D78',
    700: '#5F3056',
    800: '#3E2339',
    900: '#261724',
  },
}

$base: #390F31;
$base-ink: #FFFFFF;
$base-50: #FCF2FA;
$base-100: #F7DEF3;
$base-200: #EEBFE5;
$base-300: #DD92CF;
$base-400: #C969B7;
$base-500: #AD479B;
$base-600: #853D78;
$base-700: #5F3056;
$base-800: #3E2339;
$base-900: #261724;
$base-hover: #2D0C27;
$base-subtle: #DAA0D0;

{
    "color": {
        "base": {
            "value": "#390F31",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FA",
                "type": "color"
            },
            "100": {
                "value": "#F7DEF3",
                "type": "color"
            },
            "200": {
                "value": "#EEBFE5",
                "type": "color"
            },
            "300": {
                "value": "#DD92CF",
                "type": "color"
            },
            "400": {
                "value": "#C969B7",
                "type": "color"
            },
            "500": {
                "value": "#AD479B",
                "type": "color"
            },
            "600": {
                "value": "#853D78",
                "type": "color"
            },
            "700": {
                "value": "#5F3056",
                "type": "color"
            },
            "800": {
                "value": "#3E2339",
                "type": "color"
            },
            "900": {
                "value": "#261724",
                "type": "color"
            }
        }
    }
}