Nearest named color: Oxblood
#39100B
#39100B
Nearest named
Oxblood
Family
Brown
Lightness
24.1%
Chroma
0.066
Hue angle
29.7°
Temperature
Warm
Contrast on white
16.76:1 · AAA
Contrast on black
1.11:1 · Fail
Web-safe
#330000
CSS oklch()
24% 0.07 30

#39100B is a deep, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #39100B

Not just a swatch — here's how #39100B works with other colors. Named schemes with #39100B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

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Color Lab

How #39100B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 74/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 77/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 47/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 76/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 26/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 19/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 49/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 93/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39100B

For UI
For branding
For interior
For fashion
People also use #39100B with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 16.8:1. Use
Subtle surface Use #E8C2BD for cards and hover fills. Tint 80
Avoid beside #381F0B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39100B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #39100B;
  --color-base-rgb: 57 16 11;
  --color-base-oklch: oklch(24.1% 0.066 29.7);
  --color-50: #FDF3F2;
  --color-100: #F9DFDC;
  --color-200: #F2C1BB;
  --color-300: #E3968C;
  --color-400: #D16E61;
  --color-500: #B64D3F;
  --color-600: #8B4037;
  --color-700: #63322C;
  --color-800: #412420;
  --color-900: #281815;
  --color-on-base: #FFFFFF;
}