What color is #39101D?

#39101D is a very dark rose. In RGB it is rgb(57, 16, 29), and in HSL hsl(341, 56%, 14%).

Is #39101D accessible as text?

On white, #39101D has a contrast ratio of 16.59:1 (passes WCAG AA for body text); on black it is 1.27:1 (fails). For text placed on #39101D, use white for the best readability.

What is the closest Tailwind color to #39101D?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #39101D?

#39101D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #10382B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39101D below.

Is #39101D good for buttons?

#39101D works well for buttons and highlights, but use white text on #39101D — black text only reaches 1.27:1, below the 4.5:1 needed for normal-size labels.

Is #39101D the same as CSS maroon?

No — #39101D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#39101D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39101D

Not just a swatch — here's how #39101D works with other colors. Named schemes with #39101D in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #39101D Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #39101D Secondary #B8612C Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #39101D Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #39101D Anchor #141210 Accent #D39C4F Secondary #322528 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39101D Secondary #4F3F42 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39101D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 30/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 20/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 49/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39101D

For UI

For branding

For interior

For fashion

People also use #39101D with

Tyrian Purple Oxblood Bottle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.6:1. Use

Subtle surface Use #E5C1CD for cards and hover fills. Tint 80

Avoid beside #381010 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39101D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39101D;
  --color-base-rgb: 57 16 29;
  --color-base-oklch: oklch(24.5% 0.066 3.7);
  --color-50: #FCF3F6;
  --color-100: #F7DFE6;
  --color-200: #EDBFCE;
  --color-300: #DC93AA;
  --color-400: #C76B88;
  --color-500: #AC4968;
  --color-600: #843E54;
  --color-700: #5E313F;
  --color-800: #3E232C;
  --color-900: #26171C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FCF3F6',
    100: '#F7DFE6',
    200: '#EDBFCE',
    300: '#DC93AA',
    400: '#C76B88',
    500: '#AC4968',
    600: '#843E54',
    700: '#5E313F',
    800: '#3E232C',
    900: '#26171C',
  },
}

$base: #39101D;
$base-ink: #FFFFFF;
$base-50: #FCF3F6;
$base-100: #F7DFE6;
$base-200: #EDBFCE;
$base-300: #DC93AA;
$base-400: #C76B88;
$base-500: #AC4968;
$base-600: #843E54;
$base-700: #5E313F;
$base-800: #3E232C;
$base-900: #26171C;
$base-hover: #2D0D17;
$base-subtle: #D9A1B3;

{
    "color": {
        "base": {
            "value": "#39101D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F6",
                "type": "color"
            },
            "100": {
                "value": "#F7DFE6",
                "type": "color"
            },
            "200": {
                "value": "#EDBFCE",
                "type": "color"
            },
            "300": {
                "value": "#DC93AA",
                "type": "color"
            },
            "400": {
                "value": "#C76B88",
                "type": "color"
            },
            "500": {
                "value": "#AC4968",
                "type": "color"
            },
            "600": {
                "value": "#843E54",
                "type": "color"
            },
            "700": {
                "value": "#5E313F",
                "type": "color"
            },
            "800": {
                "value": "#3E232C",
                "type": "color"
            },
            "900": {
                "value": "#26171C",
                "type": "color"
            }
        }
    }
}