What color is #39102D?

#39102D is a very dark magenta. In RGB it is rgb(57, 16, 45), and in HSL hsl(318, 56%, 14%).

Is #39102D accessible as text?

On white, #39102D has a contrast ratio of 16.33:1 (passes WCAG AA for body text); on black it is 1.29:1 (fails). For text placed on #39102D, use white for the best readability.

What is the closest Tailwind color to #39102D?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #39102D?

#39102D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #10381C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39102D below.

Is #39102D good for buttons?

#39102D works well for buttons and highlights, but use white text on #39102D — black text only reaches 1.29:1, below the 4.5:1 needed for normal-size labels.

Is #39102D the same as CSS midnightblue?

No — #39102D is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#39102D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39102D

Not just a swatch — here's how #39102D works with other colors. Named schemes with #39102D in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #39102D Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #39102D Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #39102D Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #39102D Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39102D Secondary #50404A Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39102D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 22/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 45/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39102D

For UI

For branding

For interior

For fashion

People also use #39102D with

Russian Violet Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.3:1. Use

Subtle surface Use #E5C1DA for cards and hover fills. Tint 80

Avoid beside #38101E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39102D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39102D;
  --color-base-rgb: 57 16 45;
  --color-base-oklch: oklch(25.3% 0.076 340.9);
  --color-50: #FCF3F9;
  --color-100: #F7DFEF;
  --color-200: #EDBFDF;
  --color-300: #DC93C6;
  --color-400: #C76BAC;
  --color-500: #AC498E;
  --color-600: #843E6F;
  --color-700: #5E3150;
  --color-800: #3E2336;
  --color-900: #261722;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF3F9',
    100: '#F7DFEF',
    200: '#EDBFDF',
    300: '#DC93C6',
    400: '#C76BAC',
    500: '#AC498E',
    600: '#843E6F',
    700: '#5E3150',
    800: '#3E2336',
    900: '#261722',
  },
}

$base: #39102D;
$base-ink: #FFFFFF;
$base-50: #FCF3F9;
$base-100: #F7DFEF;
$base-200: #EDBFDF;
$base-300: #DC93C6;
$base-400: #C76BAC;
$base-500: #AC498E;
$base-600: #843E6F;
$base-700: #5E3150;
$base-800: #3E2336;
$base-900: #261722;
$base-hover: #2D0D23;
$base-subtle: #D9A1C8;

{
    "color": {
        "base": {
            "value": "#39102D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F9",
                "type": "color"
            },
            "100": {
                "value": "#F7DFEF",
                "type": "color"
            },
            "200": {
                "value": "#EDBFDF",
                "type": "color"
            },
            "300": {
                "value": "#DC93C6",
                "type": "color"
            },
            "400": {
                "value": "#C76BAC",
                "type": "color"
            },
            "500": {
                "value": "#AC498E",
                "type": "color"
            },
            "600": {
                "value": "#843E6F",
                "type": "color"
            },
            "700": {
                "value": "#5E3150",
                "type": "color"
            },
            "800": {
                "value": "#3E2336",
                "type": "color"
            },
            "900": {
                "value": "#261722",
                "type": "color"
            }
        }
    }
}