#39167F is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #39167F works with other colors. Named schemes with #39167F in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #39167F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #39167F at work across the surfaces designers actually ship.
:root {
--color-base: #39167F;
--color-base-rgb: 57 22 127;
--color-base-oklch: oklch(32.9% 0.160 289.6);
--color-50: #F5F1FD;
--color-100: #E6DBFA;
--color-200: #CDBAF3;
--color-300: #A98AE5;
--color-400: #865FD3;
--color-500: #663DB8;
--color-600: #52358C;
--color-700: #3E2B64;
--color-800: #2B2041;
--color-900: #1B1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F5F1FD',
100: '#E6DBFA',
200: '#CDBAF3',
300: '#A98AE5',
400: '#865FD3',
500: '#663DB8',
600: '#52358C',
700: '#3E2B64',
800: '#2B2041',
900: '#1B1528',
},
}
$base: #39167F; $base-ink: #FFFFFF; $base-50: #F5F1FD; $base-100: #E6DBFA; $base-200: #CDBAF3; $base-300: #A98AE5; $base-400: #865FD3; $base-500: #663DB8; $base-600: #52358C; $base-700: #3E2B64; $base-800: #2B2041; $base-900: #1B1528; $base-hover: #2D1265; $base-subtle: #BFACE6;
{
"color": {
"base": {
"value": "#39167F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F1FD",
"type": "color"
},
"100": {
"value": "#E6DBFA",
"type": "color"
},
"200": {
"value": "#CDBAF3",
"type": "color"
},
"300": {
"value": "#A98AE5",
"type": "color"
},
"400": {
"value": "#865FD3",
"type": "color"
},
"500": {
"value": "#663DB8",
"type": "color"
},
"600": {
"value": "#52358C",
"type": "color"
},
"700": {
"value": "#3E2B64",
"type": "color"
},
"800": {
"value": "#2B2041",
"type": "color"
},
"900": {
"value": "#1B1528",
"type": "color"
}
}
}
}