Nearest named color: Indigo
#391685
#391685
Nearest named
Indigo
Family
Purple
Lightness
33.5%
Chroma
0.167
Hue angle
288.0°
Temperature
Cool
Contrast on white
12.90:1 · AAA
Contrast on black
1.44:1 · Fail
Web-safe
#330099
CSS oklch()
34% 0.17 288

#391685 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #391685

Not just a swatch — here's how #391685 works with other colors. Named schemes with #391685 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #391685 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 24/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 25/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 64/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #391685

For UI
For branding
For interior
For fashion
People also use #391685 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.9:1. Use
Subtle surface Use #D5C9EE for cards and hover fills. Tint 80
Avoid beside #5D1584 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #391685 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #391685;
  --color-base-rgb: 57 22 133;
  --color-base-oklch: oklch(33.5% 0.167 288.0);
  --color-50: #F5F1FD;
  --color-100: #E5DBFA;
  --color-200: #CBB9F3;
  --color-300: #A789E6;
  --color-400: #835DD5;
  --color-500: #633BBA;
  --color-600: #50348E;
  --color-700: #3D2A64;
  --color-800: #2A1F42;
  --color-900: #1B1528;
  --color-on-base: #FFFFFF;
}