#39175E is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #39175E works with other colors. Named schemes with #39175E in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #39175E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #39175E at work across the surfaces designers actually ship.
:root {
--color-base: #39175E;
--color-base-rgb: 57 23 94;
--color-base-oklch: oklch(29.8% 0.119 301.3);
--color-50: #F7F2FC;
--color-100: #EADDF8;
--color-200: #D5BDEF;
--color-300: #B690DF;
--color-400: #9767CB;
--color-500: #7945B0;
--color-600: #603B87;
--color-700: #472F60;
--color-800: #30223F;
--color-900: #1E1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F7F2FC',
100: '#EADDF8',
200: '#D5BDEF',
300: '#B690DF',
400: '#9767CB',
500: '#7945B0',
600: '#603B87',
700: '#472F60',
800: '#30223F',
900: '#1E1627',
},
}
$base: #39175E; $base-ink: #FFFFFF; $base-50: #F7F2FC; $base-100: #EADDF8; $base-200: #D5BDEF; $base-300: #B690DF; $base-400: #9767CB; $base-500: #7945B0; $base-600: #603B87; $base-700: #472F60; $base-800: #30223F; $base-900: #1E1627; $base-hover: #2E124C; $base-subtle: #C3A9DF;
{
"color": {
"base": {
"value": "#39175E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#EADDF8",
"type": "color"
},
"200": {
"value": "#D5BDEF",
"type": "color"
},
"300": {
"value": "#B690DF",
"type": "color"
},
"400": {
"value": "#9767CB",
"type": "color"
},
"500": {
"value": "#7945B0",
"type": "color"
},
"600": {
"value": "#603B87",
"type": "color"
},
"700": {
"value": "#472F60",
"type": "color"
},
"800": {
"value": "#30223F",
"type": "color"
},
"900": {
"value": "#1E1627",
"type": "color"
}
}
}
}