What color is #39191C?

#39191C is a very dark red. In RGB it is rgb(57, 25, 28), and in HSL hsl(354, 39%, 16%).

Is #39191C accessible as text?

On white, #39191C has a contrast ratio of 15.79:1 (passes WCAG AA for body text); on black it is 1.33:1 (fails). For text placed on #39191C, use white for the best readability.

What is the closest Tailwind color to #39191C?

The nearest Tailwind CSS token is orange-950 (#441306).

What colors go well with #39191C?

#39191C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #193936. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39191C below.

Is #39191C good for buttons?

#39191C works well for buttons and highlights, but use white text on #39191C — black text only reaches 1.33:1, below the 4.5:1 needed for normal-size labels.

Is #39191C the same as CSS maroon?

No — #39191C is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#39191C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39191C

Not just a swatch — here's how #39191C works with other colors. Named schemes with #39191C in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #39191C Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #39191C Secondary #B86229 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #39191C Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #39191C Anchor #141210 Accent #D29D4E Secondary #322526 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #39191C Secondary #514445 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39191C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 40/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 20/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 21/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 53/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 95/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39191C

For UI

For branding

For interior

For fashion

People also use #39191C with

Tyrian Purple Bistre Bottle Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.8:1. Use

Subtle surface Use #E0C8CB for cards and hover fills. Tint 80

Avoid beside #392019 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39191C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39191C;
  --color-base-rgb: 57 25 28;
  --color-base-oklch: oklch(26.1% 0.051 15.3);
  --color-50: #FBF4F5;
  --color-100: #F3E2E4;
  --color-200: #E6C6CA;
  --color-300: #D19EA3;
  --color-400: #B9797F;
  --color-500: #9D585F;
  --color-600: #79494D;
  --color-700: #57383B;
  --color-800: #3A2729;
  --color-900: #24191A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FBF4F5',
    100: '#F3E2E4',
    200: '#E6C6CA',
    300: '#D19EA3',
    400: '#B9797F',
    500: '#9D585F',
    600: '#79494D',
    700: '#57383B',
    800: '#3A2729',
    900: '#24191A',
  },
}

$base: #39191C;
$base-ink: #FFFFFF;
$base-50: #FBF4F5;
$base-100: #F3E2E4;
$base-200: #E6C6CA;
$base-300: #D19EA3;
$base-400: #B9797F;
$base-500: #9D585F;
$base-600: #79494D;
$base-700: #57383B;
$base-800: #3A2729;
$base-900: #24191A;
$base-hover: #2D1416;
$base-subtle: #D2ACB0;

{
    "color": {
        "base": {
            "value": "#39191C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F3E2E4",
                "type": "color"
            },
            "200": {
                "value": "#E6C6CA",
                "type": "color"
            },
            "300": {
                "value": "#D19EA3",
                "type": "color"
            },
            "400": {
                "value": "#B9797F",
                "type": "color"
            },
            "500": {
                "value": "#9D585F",
                "type": "color"
            },
            "600": {
                "value": "#79494D",
                "type": "color"
            },
            "700": {
                "value": "#57383B",
                "type": "color"
            },
            "800": {
                "value": "#3A2729",
                "type": "color"
            },
            "900": {
                "value": "#24191A",
                "type": "color"
            }
        }
    }
}

Palettes built on #39191C

Color Lab

Pairs with #39191C

UI roles & guardrails

In real applications

Scales

Every model

Export