What color is #391990?

#391990 is a dark, vivid indigo. In RGB it is rgb(57, 25, 144), and in HSL hsl(256, 70%, 33%).

Is #391990 accessible as text?

On white, #391990 has a contrast ratio of 12.24:1 (passes WCAG AA for body text); on black it is 1.72:1 (fails). For text placed on #391990, use white for the best readability.

What is the closest Tailwind color to #391990?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #391990?

#391990 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #708F19. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #391990 below.

Is #391990 good for buttons?

#391990 works well for buttons and highlights, but use white text on #391990 — black text only reaches 1.72:1, below the 4.5:1 needed for normal-size labels.

Is #391990 the same as CSS indigo?

No — #391990 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#391990 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #391990

Not just a swatch — here's how #391990 works with other colors. Named schemes with #391990 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #391990 Anchor #141210 Accent #DB9757 Secondary #282833 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #391990 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2A004B

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #391990 Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #391990 Secondary #7E4533 Surface #EDD7C2 Accent #365247 Anchor #582238

Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #391990 Secondary #5D5C83 Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #391990 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 21/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 68/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 68/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 54/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #391990

For UI

For branding

For interior

For fashion

People also use #391990 with

Sapphire Blue Purple Olive Drab Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.2:1. Use

Subtle surface Use #D5CCEE for cards and hover fills. Tint 80

Avoid beside #60198F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #391990 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #391990;
  --color-base-rgb: 57 25 144;
  --color-base-oklch: oklch(35.0% 0.177 285.0);
  --color-50: #F5F1FD;
  --color-100: #E4DBFA;
  --color-200: #C9BAF3;
  --color-300: #A38AE5;
  --color-400: #7E5FD3;
  --color-500: #5E3DB8;
  --color-600: #4D358C;
  --color-700: #3A2B64;
  --color-800: #292041;
  --color-900: #1A1528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F5F1FD',
    100: '#E4DBFA',
    200: '#C9BAF3',
    300: '#A38AE5',
    400: '#7E5FD3',
    500: '#5E3DB8',
    600: '#4D358C',
    700: '#3A2B64',
    800: '#292041',
    900: '#1A1528',
  },
}

$base: #391990;
$base-ink: #FFFFFF;
$base-50: #F5F1FD;
$base-100: #E4DBFA;
$base-200: #C9BAF3;
$base-300: #A38AE5;
$base-400: #7E5FD3;
$base-500: #5E3DB8;
$base-600: #4D358C;
$base-700: #3A2B64;
$base-800: #292041;
$base-900: #1A1528;
$base-hover: #2D1472;
$base-subtle: #BFB0E7;

{
    "color": {
        "base": {
            "value": "#391990",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F1FD",
                "type": "color"
            },
            "100": {
                "value": "#E4DBFA",
                "type": "color"
            },
            "200": {
                "value": "#C9BAF3",
                "type": "color"
            },
            "300": {
                "value": "#A38AE5",
                "type": "color"
            },
            "400": {
                "value": "#7E5FD3",
                "type": "color"
            },
            "500": {
                "value": "#5E3DB8",
                "type": "color"
            },
            "600": {
                "value": "#4D358C",
                "type": "color"
            },
            "700": {
                "value": "#3A2B64",
                "type": "color"
            },
            "800": {
                "value": "#292041",
                "type": "color"
            },
            "900": {
                "value": "#1A1528",
                "type": "color"
            }
        }
    }
}

Palettes built on #391990

Color Lab

Pairs with #391990

UI roles & guardrails

In real applications

Scales

Every model

Export