Nearest named color: Bistre
#391D13
#391D13
Nearest named
Bistre
Family
Brown
Lightness
26.7%
Chroma
0.048
Hue angle
40.3°
Temperature
Warm
Contrast on white
15.45:1 · AAA
Contrast on black
1.20:1 · Fail
Web-safe
#333300
CSS oklch()
27% 0.05 40

#391D13 is a muted, warm amber. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #391D13

Not just a swatch — here's how #391D13 works with other colors. Named schemes with #391D13 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Bistre as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Bistre plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Bistre holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Bistre sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Bistre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Bistre carrying the quiet middle.

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Color Lab

How #391D13 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 66/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 45/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 72/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 18/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 21/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 53/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 95/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #391D13

For UI
For branding
For interior
For fashion
People also use #391D13 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 15.5:1. Use
Subtle surface Use #E3CCC4 for cards and hover fills. Tint 80
Avoid beside #392A13 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #391D13 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #391D13;
  --color-base-rgb: 57 29 19;
  --color-base-oklch: oklch(26.7% 0.048 40.3);
  --color-50: #FCF5F3;
  --color-100: #F5E6E0;
  --color-200: #EBCDC2;
  --color-300: #D8A997;
  --color-400: #C28670;
  --color-500: #A6664E;
  --color-600: #805242;
  --color-700: #5C3E33;
  --color-800: #3C2B24;
  --color-900: #251B18;
  --color-on-base: #FFFFFF;
}