What color is #39247D?

#39247D is a dark indigo. In RGB it is rgb(57, 36, 125), and in HSL hsl(254, 55%, 32%).

Is #39247D accessible as text?

On white, #39247D has a contrast ratio of 12.19:1 (passes WCAG AA for body text); on black it is 1.72:1 (fails). For text placed on #39247D, use white for the best readability.

What is the closest Tailwind color to #39247D?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #39247D?

#39247D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6A7E25. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39247D below.

Is #39247D good for buttons?

#39247D works well for buttons and highlights, but use white text on #39247D — black text only reaches 1.72:1, below the 4.5:1 needed for normal-size labels.

Is #39247D the same as CSS indigo?

No — #39247D is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#39247D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39247D

Not just a swatch — here's how #39247D works with other colors. Named schemes with #39247D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #39247D Anchor #141210 Accent #DB9757 Secondary #282732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #39247D Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #270740

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #39247D Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #39247D Secondary #7E4633 Surface #EDD8C2 Accent #365247 Anchor #582238

Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #39247D Secondary #5D5B7A Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39247D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 27/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 55/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39247D

For UI

For branding

For interior

For fashion

People also use #39247D with

Lapis Lazuli Eminence Olive Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.2:1. Use

Subtle surface Use #D5CFEA for cards and hover fills. Tint 80

Avoid beside #58257E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39247D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39247D;
  --color-base-rgb: 57 36 125;
  --color-base-oklch: oklch(34.5% 0.142 287.3);
  --color-50: #F5F3FC;
  --color-100: #E4DFF6;
  --color-200: #CAC0ED;
  --color-300: #A594DB;
  --color-400: #816BC7;
  --color-500: #614AAB;
  --color-600: #4F3F83;
  --color-700: #3C315E;
  --color-800: #29233E;
  --color-900: #1B1726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F5F3FC',
    100: '#E4DFF6',
    200: '#CAC0ED',
    300: '#A594DB',
    400: '#816BC7',
    500: '#614AAB',
    600: '#4F3F83',
    700: '#3C315E',
    800: '#29233E',
    900: '#1B1726',
  },
}

$base: #39247D;
$base-ink: #FFFFFF;
$base-50: #F5F3FC;
$base-100: #E4DFF6;
$base-200: #CAC0ED;
$base-300: #A594DB;
$base-400: #816BC7;
$base-500: #614AAB;
$base-600: #4F3F83;
$base-700: #3C315E;
$base-800: #29233E;
$base-900: #1B1726;
$base-hover: #2E1D65;
$base-subtle: #BFB5E1;

{
    "color": {
        "base": {
            "value": "#39247D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F3FC",
                "type": "color"
            },
            "100": {
                "value": "#E4DFF6",
                "type": "color"
            },
            "200": {
                "value": "#CAC0ED",
                "type": "color"
            },
            "300": {
                "value": "#A594DB",
                "type": "color"
            },
            "400": {
                "value": "#816BC7",
                "type": "color"
            },
            "500": {
                "value": "#614AAB",
                "type": "color"
            },
            "600": {
                "value": "#4F3F83",
                "type": "color"
            },
            "700": {
                "value": "#3C315E",
                "type": "color"
            },
            "800": {
                "value": "#29233E",
                "type": "color"
            },
            "900": {
                "value": "#1B1726",
                "type": "color"
            }
        }
    }
}